The REI difference: online expertise at a house of brands
Isaac Pattis will discuss some of the pains and pleasures of maintaining expertise across channels at REI. As a taxonomist on the Digital Retail team, he will speak directly to the maintenance of product attributes that support search and browse activities. He'll also touch on other areas of the business that overlap with this metadata.
This event is co-sponsored by Surf Incubator! Microbrews, wine and a range of snacks are included in the price.
6 pm - 6:45 pm Registration and Networking
7 pm Announcements
Followed by Presentation and Q&A
8 pm Closing networking (and clean up!)