Community Speakers II: Enterprise UX

This is a past event

82 people went

Price: $12.50 /per person

Moz Headquarters

1100 2nd Avenue Suite 500 · Seattle, WA

How to find us

Use the entrance on 2nd ave, and take the elevator to the 5th floor. This entrance will lock at 7:30p.

Location image of event venue


In April we’ll be opening the stage up to you! Last September we invited our community to participate in an Ignite-style session and it was a hit -- so we’re doing it again! This time our theme will be “Enterprise UX”. Hope to see you there!

Confirmed Topics & Speakers:

Lessons learned: internal tools in store service design (Catherine Ho (, User Experience Designer at REI)

In an industry rife with outdated technologies, retailers face challenges balancing e-commerce experiences with brick-and-mortar stores. Well, employees are customers too! A nimble internal tool team at REI navigated stale enterprise systems, tough decision-makers, and stagnating IT processes, changing how employees work with mobile, while improving customer interactions in stores.


What is an Enterprise Information Model? (And why everyone needs one.) (Bram Wessel ( and Gary Carlson (, Founders and Principals of Factor (

Bram Wessel and Gary Carlson from Factor explain the basics of Information Architecture in the Enterprise; why you have an information model whether you know it or not, and how to take control of yours.


From Sell-ability to Usability (Emily Lin (, Director of Community Analytics and Learning at nFocus Solutions)

Strategies for presenting usability research findings in an enterprise SaaS company; integrating the emotional “punch” of qualitative research on end user experience with more quantitative conversations about business value and sales cycles.


Everyone Isn’t You (Christina Durbin (, UX Designer at Amazon)

By 2020, there will be 5 generations spanning the American workforce. Chances are if you're designing enterprise software, you're designing for users who are not like you. This talk will take a trip behind the veil of ignorance, a thought experiment which will help you imagine what it’s like to not be you. At the end, we’ll explain the inclusive design process and share practical usability guidelines to consider when designing for everyone.


Empathy, ethics, and empowerment: Designing for service workers (Emily Eagle (, UX Designer)

How do we help our business partners care about the people who use our technology while interacting with our company’s customers? How can we use our roles as a user experience designers and researchers to advocate for the well-being of service workers? How can we design technology and experiences that empower entry-level employees rather than constrain them? In this talk, Emily Eagle will discuss the potential role of user experience as an element of corporate social responsibility.


6:30 - 7:00 . food & drink & spontaneous conversation

7:00 - 8:00 . speakers!

8:00 . clean up!

Speaker Selection:

We’re going to open up the floor to speakers who want to give 5-10 minute talks. Never given a talk before? Want to do a trial run before submitting a talk to a conference? Or maybe you just want share something you’ve learned -- this is your chance! All levels of experience are welcome and encouraged.

All we ask:

• keep it to 10 minutes MAXIMUM. We will have a buzzer and we aren’t afraid to use it!

• Your topic should be somehow related to Enterprise UX. Get creative!


We'll have as many speakers as we can fit into an hour, depending on how many volunteer speakers we hear from.


If you are interested in speaking, please contact Delaney through Meetup messages with a title and the summary of your presentation before April 6 at 11:59 PM (but slots fill up fast, so you're encouraged to submit proposals earlier).


A very special thank you to Moz ( for their continued support of the IA/UX Meetup. They give us their awesome space to use, and their awesome staff to help us with A/V. Also thanks to IxDA Seattle ( for sharing event organizing resources.