The SEO Social - Link Building, Reclamation & "How to beat big brands in Search"

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Welcome back to The Digital Showcase's SEO networking event. We will be back at Club Workspace on London's Southbank on the 19th, for a great two part event, as well as the normal fun networking, great talks and discussion. (Don't forget the well deserved drinks and pizza!)


Craig Campbell - Digital Marketing Scotland

David Iwanow - Blue Glass

Ross Tavendale - Ideas Made




To attend our events, we require you to buy an advanced ticket – Please make sure you purchase a ticket to secure your place! Price includes entry to the event, free drinks (Beers, Wines, Soft Drinks) and Pizza.
Important lease note - tickets are NON-REFUNDABLE, please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink.



We are revolutionising the way SEO and Paid-Search professionals network here in the UK. Through a mix of conferences and workshops, we will be meeting with some of the most experienced SEO leaders in the industry, to explore the strategies, techniques and tactics they use to propel their client’s websites up to the top of search-engines and to ensure return on their client's investments. Each event will explore different themes and perspectives, helping to improve our collective knowledge of the industry through interesting topics and engaging debate.



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Wednesday 19th April 2017 @ Club Workspace Southbank

Welcome to The SEO Social, the new networking event addition to The Digital Showcase's offering here in the UK!

We are back again with another great evening of networking and talks, with some excellent insights and engaging discussions. This event will be two fold, the first half exploring Link Building and Link Reclamation and the second exploring a great case study for you!

We will be joined by long-standing SEO Trainer and Consultant Craig Campbell, who will be exploring the intricate art of Link Building, sharing his experiences and helping us to understand just how he does it! Following that David Iwanow from Blue Glass will be talking about Link Reclamation through the eyes of branding and reputation.

After our interval over networking and pizza, we will also be joined by Ross Tavendale of Ideas Made, who will share a real life case study which reveals the secret to beating big brands in search, utilising a combination of search skills!

This will be a really insightful event, intimate enough that you can discuss the themes directly with the speakers in our panel discussion. With space for up to 70, tickets are going very quickly for this one! We would like to invite you straight from work for 6.30pm, to unwind with your peers over some drinks and pizza at Club Workspace's base on Southbank (near the OXO Tower). We will be networking from 6.30pm and guest talks will begin around 7.00pm. You’re in for some excellent case studies and some thought-provoking insights, so please book now to avoid disappointment.

Hiring managers are welcome and if you are interested in hosting or sponsoring an event (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket!

Tweet the event @TheSEOSocial and let’s get the ball rolling! We look forward to seeing you soon!!!



6.30pm – 7.20pm – Doors Open – Networking, Drinks + Pizza
7.10pm – 7.15pm – Taking seats
7.15pm SHARP – 9.30pm - Guest Speaker’s presentations & Q&A (with Interval)[masked]pm - Final networking & Drinks
Doors close @ 10pm (everyone goes home)




Craig Campbell, SEO Trainer and Consultant - Digital Marketing Scotland

Link Building

Link Building seems to be a problem for many people, even those who claim to be SEO experts. It is a major part of SEO and is essential to any good SEO campaign. People argue that Links are no longer important but then they go and worry about the trust flow and citation flow of any links that might point to them.

With over 14 years of experience, Craig has a vast range of resources, contacts, the tools and experience to gain links that your competitors also have and in his presentation, Craig will share his approach to Link Building, showing us that whilst content will always be king, links are equally important!

Craig Campbell is a Glasgow-based SEO expert who has been doing SEO for 14 years. In this time he has gained extensive knowledge in the subject of SEO and built up a wealth of experience in SEO and other digital marketing services.

David Iwanow, Director of Strategy @ Blue Glass

Dummies Guide to Link Reclamation

So everyone knows it has to be done, but what is the right and wrong way to reclaim lost links or missed opportunities? In this talk, David will explore how Link Reclamation can aid your branding and reputation.

David is currently the Director of Strategy at BlueGlass, a SEO focused content marketing agency based in London. Over the last 10 years, David has worked and consulted with some of the largest companies and websites around Entiprise SEO, Web Analytics, Social Media, Content Marketing, AdWords Campaigns, App Store Optimisatio, App-Indexing and App Download Campaigns.


Ross Tavendale, Parter - Ideas Made

Beating the Big Brands in Search

Learn what it takes to beat big brands in search by learning from a real life case study spanning technical SEO, scaled content production and high level outreach. Learn how to get featured on the biggest site in the world from the Guardian to the BBC even if you have no big brand credentials.

Ross is a partner at Ideas Made, a technology led digital marketing agency who build tech and conduct content marketing campaigns for the likes of Peroni, Etihad Airways and the Guardian.