The digital technology has disrupted the retail industry in more ways than one. However, this is not about digital marketing vs. offline marketing but what is taking place in the space of "integrated marketing". How can companies in China leverage the newest trends and technology to provide consumers and customers the best experience no matter which channel they choose to interact with the brand?
In this group, we will have events that discusses the current and future landscape of digital, mobile, retail and some of the latest trends that is currently changing the consumers' behavior and shopping experience. The value of this group is that we hope to focus on China specific studies. At the end of the day, we hope you will have some great take-aways that can you actually implement in the day-to-day life no matter the size of your business or operation.
Hope you can join the integrated marketing community. Upcoming events for 2017 coming soon!