Past Meetup

BUILDING BREAKTHROUGH NATURAL BRANDS

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Details

It's no secret that Boulder as an epicenter for natural and organic brands. As such, we are uniquely positioned to understand the opportunities and challenges inherent in this increasingly competitive marketplace.

That’s why we’re turning to Jennifer Jones, Partner and Director of Design Strategy at Sterling-Rice Group. She will present the keys to success for creating a natural brand. From consumer insights to marketing tactics, Jennifer will discuss best practices in this industry and share a relevant case study to demonstrate how these principles can be employed to build a natural brand that stands out in all the right ways.

ABOUT JENNIFER JONES
Partner / Design Director, Sterling-Rice Group

Jennifer has cultivated a depth and breadth of expertise in design and branding over 20 years and across three continents. Since 2005 Jennifer has led the design practice at Sterling-Rice Group, a branding firm based in Boulder, CO. Clients from around the world tap into SRG’s unique combination of strategy, creativity, and culinary prowess. Specializing in brand strategy, innovation, design and communications, Jennifer’s focus at SRG is to help companies link business strategy to brand experience through design.

Prior to SRG, Jennifer worked in Hong Kong and London where she gained international experience across diverse categories such as financial services, hospitality, entertainment, food and beverage and CPG. During this time she led rebranding initiatives for Johnnie Walker, Planters Peanuts and Standard Chartered Bank. In 1999, Jennifer returned to the US and joined Landor Associates in San Francisco, where she was involved with branding programs for a wide range of clients including Accenture, FedEx, HP, Coors, Pan Pacific Hotels, the US Olympic Team and the NCAA.

Jennifer’s inspiration is derived from her two sons, aged 10 and 12. She is passionate about travel, loves skiing and yoga, has a black belt in shopping and a renowned shoe collection. Find out more about Sterling Rice Group (http://www.srg.com).

WHEN & WHERE

Join us @ Scrib CoWorking Space
5:30-6:15 Mingling (Wine & Snacks)
6:30-7:30 Presentation and Q&A

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