Using data to improve decision making

DATA AS A PLATFORM FOR DISRUPTIVE INNOVATION

In this panel discussion, we have invited industry leaders to share the joy and tears from their personal experience in the following area:

• The transition of organization moving from data silos to data eco system: to rethink data as an asset
• How to create such eco system: the importance of data governance, quality, and strategy
• The impact of data connectivity to propel business forward
• Why this is not enough: the common reasons of organizational resistance to go data-driven
• The role that data professionals play: business storytelling, expertise consulting, and change agent mentality

Sanna Pöyhönen - Head of Data, LeasePlan Digital
Kristy Fenton - Director Data Governance & Strategy, adidas Digital Brand Commerce
Kathrin Wolf - Manager Digital Analytics: Experience NPS, adidas Digital Brand Commerce
Joanna Semeniuk - Manager Data Governance, LeasePlan Corp
Emily Loh - Sr. Marketing Insights Manager, Uber

Moderator:
Dennise Yeh

Doors open at 18:00 and we start at 18:30.
LeasePlan kindly sponsors drinks and food for creating a nice networking time.