Eric Richardson, the President of the Lane County NAACP, presents Kwanzaa.

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Eugene Garden Club

1645 High St · Eugene, OR

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1645 HIgh St. in Eugene

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Eric will share with us how the Black Consciousness Movement relates to the African-American celebration of Kwanzaa. The Black Consciousness Movement spread quickly from South Africa under the leadership of Steve Bilko to the civil rights movement in America. Join us to learn, remember and celebrate together. History of the Black Consciousness Movement-- In 1969, when organized black opposition to apartheid was virtually quiet, university students formed an exclusively black student organization, the South African Students Organization (SASO). This was the beginning of the Black Consciousness Movement (BCM) that focused on cultivating the ability of black people to change the oppressive situation in South Africa by rejecting the ideology (and eventually the system) of apartheid. Black Consciousness (BC) adherents sought to liberate black people psychologically through “conscientization,” or the realization of black self-worth and the need for black activism. They stressed economic self-reliance and a return to African culture and values. They also redefined “black” to include all people of color who experienced racial discrimination under apartheid, and they worked to create a united black front.