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free webinar: Challenges in Automotive Connectivity: Device and Technologies

  • Aug 22, 2013 · 10:00 AM


With the dramatic mismatch between consumer handheld devices and automobiles in terms of product lifespan and the speed at which new features are deployed, vehicle manufacturers are faced with a dilemma. If the connected car is to succeed, there needs to be a secure and accessible method to update software in a vehicle’s infotainment system, as well as a real or perceived way to graft in new content. The challenge has become even more evident as we transition from traditional analog audio systems which served up broadcast content, to a new world in which configurable and interactive internet-based content rules the day. This webinar will explore available options for updating and extending the software capability of an infotainment system, in an effort to address the lifecycle mismatch between automobiles and consumer devices.

What You Will Learn

Issues to be aware of when implementing connectivity in an infotainment systemExisting approaches to integrate a mobile handset into the vehicle infotainment systemMethods to incorporate new functionality while minimizing impact to in-vehicle electronicsStrategies that will result in a sustainable system which can adopt new connectivity technologies as they emerge


Pat Shelly is a Solutions Architect for Mentor Graphics’ Embedded Software division. He has been involved with embedded systems in the automotive industry for well over 25 years, with a particular interest in software architecture, and software development processes. His experience includes Powertrain Control Systems at Ford Motor Company, and Vehicle Stability Control Systems at TRW Automotive, and a wide variety of automotive Infotainment, Telematics and Instrument Cluster applications. Pat has served in a consulting role for many new automotive projects globally, frequently presents at professional organization events, and has delivered many Operating Systems and Development Tools training classes worldwide.

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  • Eunice L.

    I was expecting a conference call...

    August 22, 2013

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