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Toyota and Japan Society: Innovation into the Future

Join tJoin two of the auto industry’s leading designer and engineer as they discuss the future of Toyota’s innovation.

How does a large corporate enterprise like Toyota learn from the Bay Area’s culture of makers, entrepreneurs and technologists? Mr. Seiichi Tsunoda, head of Toyota Innovation Hub, will illustrate how Toyota creatively envisions the future by walking you through some of the latest human-machine interfaces and user experience design concepts.  While technology remains a driving factor that fuels innovation, his mission emphasizes the power of human-centered design to accelerate the future creativity. It’s about building momentum and becoming comfortable in a risk-adverse environment.

The future autonomously connected car must greatly enhance safe, social, trusted, fun, efficient, and distraction-free transportation for it to be deployed within the next decade. Dr. Roger D. Melen, Senior Advisor at Toyota InfoTechnology Center will discuss how the gradual new levels of autonomously enabled freedom in human driving will emerge as future vehicles acquire increasingly autonomous capability. Improvements in cloud computers combined with new electronic sensors that provide greater speed, robustness, sensitivity and system accuracy will continue to advance. Despite major advances, the great need for high quality data is expected to limit autonomous performance well beyond 2020.  Some observers note that currently sold vehicles having vehicle stability controls and pre-crash systems are precursors of autonomous vehicle behaviors of the future.

Moderated by Shin Sano, Founder and CEO of the Institute for Creative Integration.


5:30-6:00: Registration

6:00-7:30: Presentation / Audience Q&A

7:30-8:00: Reception with light refreshments / Networking


Early registration by Wednesday, August 28, 2013; 2:00pm:

  $10 for Japan Society Members & Students (Must show student ID at time of check-in)

  $15 for Non-members No refunds after June 24th.

At the Door: $20 / For all ticketWEBSITE:

Join or login to comment.

  • Seiichi T.

    Hi, I'm a speaker of tomorrow's event. I'm looking forward to seeing you at the venue!!

    August 27, 2013

  • Godfrey

    I'll be driving into the city earlier in the day. Happy to give folks a ride back to the valley after (I'm heading to downtown SJ via 101).

    August 27, 2013

  • KB

    Anyone interested in meeting up in Sunnyvale/Mt View and either driving or taking the train together to SF around 4PM?

    August 27, 2013

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