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IOT and CRM : a product discussion

Folks,

The next meetup is at the Silicon Valley campus of Carnegie Mellon University.  We will be talking about IOT and CRM from a product perspective. 

The campus can only be accessed through security gates.  Please show your driver's license at the gate and note that you are "attending a meetup at the Carnegie Mellon University." 

The location is at the Building 23. Here is some more information : 

https://en.wikipedia.org/wiki/Carnegie_Mellon_Silicon_Valley

Abstract CRM and iOT: A Storm is Coming The CRM industry has grown over the past 20+ years to provide a robust and rich repository of customer and prospect data. The IoT on the other hand is relatively new, still finding its place in the business and consumer world through trial and error, with a still-evolving set of products which will fail or succeed based on adoption and impact. Key to stickiness of IoT devices is ‘data’, but the introduction of large amounts data from multiple device sources into what historically would be seen as an ‘account’ on a CRM system is problematic. This discussion will look at how the industry is preparing for this coming storm of data in business and personal CRM accounts through data intermediaries utilizing design protocols such as MQTT and CoAP. How can we ensure that only relevant data stay at the forefront of CRM accounts and cases, data ‘noise’ is reduced or eliminated, and system performance is not negatively impacted by the coming deluge? Let’s discuss! 

 About the Presenters 

 Sam Campbell is a consultant for Acumen Solutions, specializing in operational efficiency in preparation for CRM cloud conversions from legacy systems. Sam’s work spans 40+ implementations for software, high-tech, manufacturing, and non-profit clients. With multiple certified credentials in Salesforce, Siebel, and other CRM platforms, his expertise is sought by C-level executives to get their Omni-Channel and Cloud strategies right– the first time. Sam graduated with Honors from Stanford University and earned his MBA from the University of Chicago Booth School of Business. In his spare time, Sam lends his business expertise to various non-profits in the San Francisco Bay Area including Food Runners, the revolutionary all-volunteer food redistribution organization.

 Bob Kaff likewise consults at Acumen Solutions, where he specializes in Salesforce Service Cloud implementations with a focus in Knowledge Management, Chat, and all things agent related. Bob holds various certifications within the Salesforce Cloud, and has previously directed CRM Product Management at Pega Systems where he rolled out Knowledge Management as a product and was involved in a variety of other critical application releases which positioned Pega for the future. Bob holds a BA and MA from San Francisco State University, and when not thinking about the evolution of CRM he gives back by providing technical expertise to a prominent youth literacy program in the bay area, as well as assisting with youth basketball.


  Light refreshments will be served. Free for all. 

-Francis



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  • Bharti

    I am in building 23. Wondering where is the session?

    September 7

  • Francis K.

    Updated with session content.

    August 11

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