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Get SEO-cial! How to Use Social Media To Improve Search Rankings.

If your plans have changed and you will not be attending our meetup this Wednesday, would you please take a moment to update your RSVP?

Many thanks!

Stacey

 

Have you heard? SEO has changed a BIG way.... LONG gone are the days when all it took were good title meta tags and optimized keyword-rich copy to rank. And Google is now even choking on what later became its favorite signal in determining your rank -- links from other sites (backlinks). Its big assumption used to be that if others linked to a page, then it must be good and worthy of being ranked higher.

But spammers caught onto this and the result was a proliferation of networks containing tens of thousands of blogs developed solely for the purpose of providing an easy way to obtain inbound links. Didn't matter the quality of those blogs or their content; all they cared about were the inbound links. And so the internet became the polluted mess it is today.

But last year Google finally figured something out. It got much better at figuring out just which off site-signals to trust! And those it didn't? Well, they've been slapped. If your site used to rank and now it doesn't, this may be why.

Enter SEOcial!

You may have heard that since Google's big changes that SEO is dead. With millions of sites competing for only ten positions on the first page, SEO is anything but dead; it is just different is all.

Now, with the increasing popularity of Web 2.0 and social media, Google has new ways beyond inbound links to determine if a page is liked or not. Now shares, tweets, likes, mentions, follows, bookmarks, and more give Google what it's wanted to know all along - votes of confidence from real people - and SEO has quickly morphed into a combination of traditional SEO, content marketing, and social media (or SEOcial as Kathy likes to call it) - the way it should have been all along.

Are you SEOcial?

These days if you're not SEOcial, then you just might be invisible online. And with most everyone looking for you online, invisibility could easily put you out of business. Good news is, you don't need to have a technical degree to SEOcialize your business. Anyone can do it.

In this captivating presentation, you'll learn:

1) The all-important signals you still need to have on your website to assure Google you are relevant and how to create them. You'll learn what used to work and what can now get you slapped! (a little SEO)

2) How to develop the RIGHT content marketing plan for the RIGHT people that will start a buzz amongst your peers and your customers and get them AND GOOGLE to love you. (a little content strategy)

3) How to start the buzz and then flame the fire that will keep others talking about you and pointing the way back to your website for others AND GOOGLE to find. (a little social)

4) How to get it done with a simple "Get SEOcial" plan

Here is what others have said about this presentation...

Kathy's presentation ... is so well laid out and easy to follow. She is truly ahead of our time and ever so creative in breaking the mysteries down. -- Marlene Henderson

I had been under the impression that SEO isn't affected by social media efforts. It was great to hear Kathy set the record straight with a clear message for how to go about developing a sustainable social media SEO strategy. -- Anonymous

I am so glad that I attended... Kathy is a superb presenter. She is gracious, giving and provides insight and helpful tips. --Melody Sharp, Web developer

A thriving online presence is critical these days for the health of your business. So don't be a wallflower.

Come learn how you can be SEOcial from Kathy Long, an 18-year veteran web developer, search engine optimization specialist, and internet marketer, and now SEOcial expert.

 

About the Speaker:





Kathy Long is the Founder, CEO  of Kat & Mouse Company, a full service internet marketing agency including optimized website development, content development and marketing, social media marketing, email marketing, SEO, mobile marketing and PPC.   She has been using her unique SEO-cial techniques to get remarkable results for her clients.

 

Join or login to comment.

  • Kathy L.

    For those who want more info, here are a couple of articles you might enjoy. This guy created quite a stir in the SEO world when he said SEO is dead. http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/ And then here is his followup to Kristine's comment: http://www.kenkrogue.com/seo/my-final-comment-on-my-death-of-seo-column-on-forbes/

    I think he makes very good points. But it's important to note when you read things like this that a lot of them were soured on SEO because of all the black hat stuff and the results of that that they were familiar with. For them SEO is synonymous with web spam. But in reality there are a lot of great SEOs who had no part of that. For them it's always been about great content, PR and social - and not on the rise as he claims. He's actually in agreement with more SEOs than he realizes.

    1 · July 11, 2013

  • Kathy L.

    Hi Chris,
    Please share what you think was incorrect. I want to be corrected if need be! Happy to hear your comments. If it seemed vague, this wasn't meant to be a step by step SEO formula, but more to give an understanding of what your audience AND Google have always been looking for, so that with that understanding, you are in a more powerful place to create a winning strategy using SEOCIAL, like the example I gave with vanilla.com. For someone with your experience, yes, it would be slow. It's difficult to cover the needs and interests of all in a diverse group. Thanks for your input!

    1 · July 11, 2013

    • A former member
      A former member

      The big one was that you mentioned a few times that google started with on page SEO and then later added links when that did not work. That is not correct. The original Google patent covered page rank and their link algorithm. That was what they did that was new are different at the time.

      July 11, 2013

    • Kathy L.

      Thank you for that clarification! I have a tendency to use "Google" for all things search. In my mind it's become synonymous. But you're right. Before Google, we were dealing with search engines like Lycos, Infoseek, Excite, Yahoo, and, I'm probably missing some. But those were the ones I remember. None of those used PR or inbound links for ranking that I was aware of. And I'll stress "that I was aware of" because that was the mindset at the time. My purpose for bringing that up was only to teach what Google wants and has always wanted. Might be fun if you come and give a more detailed talk on the history and technical part of SEO. I, for one, would like more detail on those guys who actually reverse engineered Google when there were only 20(?) algorithms. Or was it Google? Do you have any facts on that?

      July 11, 2013

  • Kathy L.

    Another great article that came out today on the new old SEO, or SEOCIAL as I like to call it. It's all about getting your RAP on! (And if you went to the presentation, you'll know what I mean.) ENJOY! http://searchenginewatch.com/article/2280813/Matt-Cutts-on-Links-How-to-Succeed-With-Content-Marketing

    1 · July 11, 2013

  • A former member
    A former member

    Very inspiring and thought provoking,,,, I hope the slides become available soon

    1 · July 11, 2013

  • Maxine B.

    Terrific. I learned a lot

    1 · July 11, 2013

  • A former member
    A former member

    BTW will the slides be available? I would love to have them for reference. thanks

    July 11, 2013

  • William M.

    Well done, Kathy! Very lively and informative.

    July 11, 2013

  • Tracey L.

    This was my first meet up with the group and I really enjoyed it. Thought it was a great and engaging presentation, and all of the folks I spoke with were incredibly friendly and welcoming.
    Thank you!

    1 · July 11, 2013

  • Kathy L.

    Great article on thought leadership that is a good followup to the discussion yesterday: http://www.forbes.com/sites/johnhall/2013/07/08/6-ways-thought-leadership-will-take-your-marketing-to-new-levels/

    July 11, 2013

  • Joyce P.

    Great presentation Kathy! Thanks for all of the information.

    July 11, 2013

  • Rick

    Very informative

    July 11, 2013

  • A former member
    A former member

    I would have to say I was more frustrated by the presentation. Granted I have been doing SEO for a long time, but not all of her facts were correct and I thought it was a pretty vague talk given very slowly.

    July 11, 2013

  • A former member
    A former member

    Kathy Long gave an excellent presentation on SEO. I walked away with very good ideas on how to promote my business the right way, for the long haul.

    1 · July 10, 2013

  • Stacey

    Great presentation with lot's of information. Thanks Kathy for teaching us how to be SEO-cial

    1 · July 10, 2013

  • Cindy

    Glad the Vanilla.com case study was included

    1 · July 10, 2013

  • dorothy

    I'm a socially-media-challenged, non-techie blogger and writer. Looking for navigational clues to the twenty-first century.

    1 · June 25, 2013

    • dorothy

      Thanks, William! Hoping to make it to a meeting some day. all the best--Dorothy

      July 10, 2013

  • A former member
    A former member

    Looking for tips to learn how to promote an online ecommerce store.

    1 · July 10, 2013

  • dorothy

    Hope to make it some time!

    1 · July 9, 2013

  • Neslihan

    Looking forward to learn more about Social media

    1 · July 2, 2013

  • A former member
    A former member

    sorry to miss it

    June 25, 2013

  • Emily W.

    yes

    June 24, 2013

  • William M.

    Important topic for all digital marketers and small business owners.

    June 17, 2013

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