Leveraging Video in the Social Media Space
by Sinohui Hinojosa, Emerging Artist Productions
Overcoming one challenge in the social media space involves the use of video to not only increase engagement, but in allowing marketers the opportunity to deliver targeted messaging to specific audiences. Understanding the process when making video a core component of a campaign can give you a leg up in managing expectation, preparing budgets and delivering imagery that works.
Please join Sinohui Hinojosa, Creative Director of Emerging Artist Productions, partner with EAP Creative whose work with major brands, non-profits and the marketing departments of various Silicon Valley companies gives him an insight into best practices in both creative marketing and video production.