The Power of Storytelling for Design

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You may have heard the saying, “No one buys products, but they buy a better version of themselves.” The principle of buying a better version of yourself also pertains to User Experience (UX) Design — where people buy an idea, vision, or dream about how they can reach a desired outcome with your help.

Storytelling is one method UX Designers are able to translate user value into reality. Through stories, UX Designers are able to communicate and inform through their designs.

So how do you effectively communicate through storytelling in UX Design?

At our Academy Xi event, The Power of Storytelling for Design, our expert panelists will explore:

• What is storytelling?
• What does a design without a story look like, what does it luck and what a story adds to design?
• At what stage of design a story is applied?
• Techniques in which you can apply storytelling in UX Design


6:30-7:00 - Sign-in, networking, refreshments

7:00-8:00 - Event

8-8:30 - Networking and refreshments