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Session #9 - ExM and Undeclared data during lead-follow-up

AGENDA

The SUG board members would like to welcome you to nineth Sitecore User Group event (BeLux). Time to dive a little deeper into the ExM module and shed some light on data usage and form drop-out tracking

• Welcome: Short introduction into the agenda and future SUG approach.

Session 1: ExM
ExM is Sitecore's answer to mailing from the digital platform. As the module has been around for a while now and has since gone through a number of evolutions it might be good to look back and assess the module for what it has become. Is the module production ready? How does it relate to other systems? What are shortcommings and what is still to come?

General presentation and Q&A

Speaker: Ivan Lieckens

• Session 2: Undeclared data and form drop-out tracking

What to do with undeclared data during lead-follow-up. And what are the possibilities with the Sitecore platform with regards to form drop-out tracking? Let's find out why your forms are not being completed and how we can change that.

This presentation is generally aimed at marketers but reflects back onto the various aspects of a Sitecore implementation.

Presentation and Q&A

Speaker: Mikael Vandeskelde

• Network and mingle time

Featuring food and drinks


MORE INFORMATION:

Contribute on Twitter: #SugBeLux
If there are specific topics that you would like to see emphasized in this session drop us a line on the email adress below and we will make sure to take this into account.

You can also register by mail: [masked]





Let's go into details, explore the features of the modules, listen in on a few cases as well as pitfalls and lessons learned.

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  • Erwin R.

    EXM was pretty interesting!

    Yesterday

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