E-Commerce & Design

This is a past event

102 people went

Location image of event venue


We're pleased to organise yet another Sketch Kuala Lumpur meet-up with the theme "E-Commerce & Design". Come and gain insights and fresh ideas from our distinguished speakers:
-- Jet Choy, Vice President of Product Management and Design, Astro Digital (www.astro.com.my)
-- Sean Chiu, Head of UX Design, Lazada (www.lazada.com), who will explore "How AI Shape Designer’s Thinking in E-Commerce"

E-commerce is revolutionising the ways buyers buy and sellers sell on a global scale. For product designers, one of the key challenges lies in designing interfaces for ever-changing expectations and ever-shifting demands from the increasingly sophisticated consumers.

How to design interfaces to captivate users to purchase? How to craft interactions to spur transactions? How to develop user empathy, at scale and speed? How will artificial intelligence (AI) in e-commerce shape designers’ mindsets and skillsets?

Join us at Sketch Kuala Lumpur meet-up on Thursday, 29th August 2019 at JPM Museo, Kota Damansara.

Thank you to our esteemed sponsors, Workana (www.workana.com) and ForestOne (www.forestone.com.my), for making this meet-up possible.

Book your seat today!

Sean Chiu is currently the Head of UX design in Lazada bringing the Alibaba e-commerce design experience to South East Asia market and conducting various user researches on globalocalization design with cross-border projects to adapt the culture. Before he was appointed to this role, he has been contributing his expertise in user research, service design, creative design, product design and leading many product design projects in different business units inside Alibaba Group.

Prior to Lazada, he was the Product Design Director of Alibaba Music and Live entertainment group. His team has own a 2018 Good Design Award for content design, and through adapting new design methods and technology innovations, his team was able to accelerating service experience upgrade in live entertainment industry in China.

Before joining Alibaba, he was the usability design lead in Acer Inc. conducting design thinking to innovate the next generation product and running design engineering to help improve hardware and software quality and user experience for running product lines. Sean’s role always serve as not only a designer but also a product owner in the company. His unique working philosophy and design practice approach has always brought his design teams stronger voices and had more influence in organisations.