Studies show an increase in customer loyalty and bottom line performance for companies who are perceived to be socially responsible. Companies such as TOMS and Warby Parker have made millions using the one-for-one personalized giving mode. Come learn how digital technology can enable any company to bring a personalized one-for-one giving experience to customers to achieve increased revenue, customer loyalty and social brand.
Melissa Bodford is the Co-Founder and CEO of uBack. uBack seeks to transform the philanthropy industry through digital technologies, creating a centralized, single ecosystem where all players – individuals, nonprofits, companies, merchants and retailers – can digitally connect, engage and transact anytime, anywhere within seconds. As a main part of the vision, uBack technology provides the ability to create personalized, consumer/client-driven philanthropy.
Previously, as a Managing Director in Accenture’s Financial Services practice, Melissa spent ~19 years in the global consulting industry – serving senior clients to manage large scale, complex change and talent transformations within Federal Government, Products and Financial Services sectors. Melissa’s recognitions and awards include: 2018 “18 Women to Watch” by Brown Brothers Harriman, 2016 “40 under 40” Business Leaders Award by the Charlotte Business Journal, 2017 Google’s Global Start Up Grind’s “Top 50” Recognition, 2016 Ventureprise Winner, participation in Accenture’s IGNITE Leadership Program for high-performing minority women leaders and a multi-year recipient of the Global Client Excellence Award for her engagements within Financial Services.