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A scene from Hasbro's "My Little Pony: Friendship is Magic."
IMAGE: DISCOVERY FAMILY
BY JOSH DICKEYOCT 20, 2014
LOS ANGELES — If a pop culture time machine sent you back to the 1980s, would you even realize it?
From Reading Rainbow to Jem and the Hologramsto Rainbow Brite — and now My Little Pony — it's like the 19-inch color TV you used to watch after school every day became a sentient AI and is making all the greenlight decisions in Hollywood.
Variety first reported on Monday that Hasbro Studios, which brought you such gems asBattleship and the Transformers film franchise, have greenlit an animated My Little Pony feature for 2017.
The difference is that with Transformers, G.I. Joeand even Jem and the Holograms (2015), Hasbro partnered with a major studio or production partners. With Pony, however, the toymaker is going it alone, financing and producing it in-house through its Allspark Pictures label.
Sure, My Little Pony is yet another '80s throwback, but unlike Jem and Rainbow Brite, it has already experienced a major resurgence through TV shows, straight-to-video features and comic books. Now a handful of years into its relaunch, the Pony franchise will bring a built-in audience of girls who were maybe too little for a trip to the movies when they discovered Rainbow Dash, Twilight Sparkle and Princess Celestia.
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