We have a great speaker lined up for our February 19 breakfast. Jeremiah Owyang, formerly with The Altimeter Group (and Forrester before that), has started a new venture -- Crowd Companies -- focusing on "the collaborative economy," which underlies a host of successful startups like AirBnB. Jeremiah will talk about how your organization -- whether it's large or small -- can participate in this vital trend, and what the future holds in store.
The breakfast will be free, thanks to the generous sponsorship of SocialChorus, which provides an advocate marketing solution for brands.
Jeremiah has provided this description of his talk:
From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.
Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this presentation, you will find out how this movement enables the clean web
• What’s causing this sharing movement
• Which verticals are being impacted the most
• What are the driving forces --and opposing forces to sharing
• What is the impact to corporations
• What companies and marketers must do now to overcome this disruption
About Jeremiah Owyang
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley.
He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
About Crowd Companies
The mission of Crowd Companies is to bring Empowered People & Resilient Brands together to collaborate for Shared Value. Our Strategy: A Brand Council for Large Companies.
We are creating a Brand Council to bring internal, corporate agents of change in a setting where they can further learn and engage in the Collaborative Economy. We offer three services: 1) Connection with innovative peers in a private, real-world and online setting. 2) Get education by industry experts in centralized calls and meetings. 3) Move to action by partnering with the innovation Network of startups who want to work with large companies.
SocialChorus is the leading Advocate Marketing solution for brands people love. The Advocate Experience™ includes everything brands need to power advocates to create and share authentic brand stories across all social networks including expert services and the scale and measurability of our award winning cloud-software.
The SocialChorus solution has proven to increase social engagement, power content creation and help brands reach new audiences. SocialChorus has powered over 300 Advocate Marketing programs for the world’s leading brands like PepsiCo, Kia Motors and Mondelez International, who share our belief that the most powerful marketing happens when people advocate for a brand they love.