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Social Media Cafe 12

We’re back and we’re coming full force with a complete networking and a roundtable panel! Courtesy of MPP Marketing, we’ll also be hosting a giveaway at the event, which includes: 

Jab Jab Jab Right Hook by Gary Vaynerchuk 
Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era by Gini Dietrich & Geoff Livingston

You’ll enjoy networking with other social media enthusiasts and learning about best practices in social customer service. Our panel of industry experts, who have worked with customer service in social media, will discuss the following:

• How to delight your customer on social media
• How to respond to complaints and complements
• Providing great content on social to keep your customers engaged with your brand 24/7
• Crisis management – Your systems are down
• Crisis management – Inappropriate Tweet by an employee

The panelists include: 

Andrew Lo (Moderator) - As Chief Marketing Officer / Chief Strategy Officer, Andrew Lo leads all marketing and corporate development for Kanetix Ltd. Kanetix has multiple brands and websites offering consumers the ability to compare insurance quotes, mortgage rates and credit cards.

Javier Espinoza (Panelist) - Javier Espinoza is a Social Media Strategist & Community Manager at MPP Marketing Group. As the SM Strategist, he specializes in developing and implementing campaigns for MPP's clients. His day-to-day duties as a Community Manager consist of monitoring benchmarks to measure the impact of social media programs. This includes analyzing, reviewing, and reporting the effectiveness of campaigns in an effort to maximize results.

Justin Kozuch (Panelist) - During the day, Justin works as a Digital Communications Strategist at Kanetix. Outside of work, he can be found on his blog at, which he writes about the digital fabric of his world, consulting and educating brands on the role of social media in business, and picking fights on the Twitter. Justin is a member of the Toronto Transit Commission Customer Liaison Panel and volunteers his time advising their organization on strategies to improve customer service and communications from a technological and social media lens. 

Tyler Handley (Panelist) - Tyler is a social media marketing expert and a published academic. He is the CEO and Co-Founder of Blurbi - a social media content marketplace.

Caiti McLelland (Panelist) – As an experienced Project and Production Manager, Caiti understands providing her customers and clients with great customer service both on and offline. During the day as Project Manager for Varsity Event Management she produces large and small scale festivals. For the Varsity Tent & Event Rentals division, she assists other production managers with their rental needs. She creates an in-person and online presence with the who’s who of the industry. In her spare time, she takes social media seriously. She provides her followers with updates about music, events and tattoos whilst fulfilling social brand influencer opportunities. Her life is a whirlwind - she dares you to keep up! 

Event details: 

Wednesday, June 11

6:30pm – 7:15pm: networking and cocktails
7:15pm – 7:45pm: roundtable discussion and Q & A
7:45pm – 9:30pm: networking resumes 

Hotel Ocho
195 Spadina Avenue
2nd Floor


On behalf of Kanetix Ltd., light refreshments will be served. A cash bar will be available. 

P.S. If you can help us promote the event, please share these URLs: (Meetup)!/smcafeto (#SMcafeTO)[masked]

Join or login to comment.

  • Samuel D.

    I always enjoy myself at the Social Media Cafe events and this one was no different. :) Insightful talk and great company. Many thanks to the organizers and panelists!

    3 · June 13, 2014

  • Javier E.

    Found this blog post today, it relates quite nicely with what were discussing on Wednesday.

    2 · June 13, 2014

  • Nancy P.

    Great event. Thank you toe everyone who helped put this event together.

    4 · June 12, 2014

  • Danny B.

    Stellar event last night. Special thanks to Brian Cugelman & Michael Kim for #SMcafeTO. Andre Lo for moderating. All the volunteers & those responsible for helping. The great panel Justin Kozuch, Caiti McLelland, Javier Rodriguez, & Sinthuja Jeyarajah. Last but not least Ocho Hotel for hosting and Kanetix for the food spread.

    6 · June 12, 2014

  • carmen

    Thank you for organizing this very educating and friendly talk. I look forward to attend to the one in September.
    Thank you to all the panelist for sharing their experiences and knowledge.

    3 · June 12, 2014

  • Andrew L.

    Thanks for coming everyone! It was not only educational it was great fun! Thanks to Ocho for helping do a lot of the setup of the venue.

    6 · June 12, 2014

  • Brian C.

    Loved our first panel format, and thanks again Andrew for coordinating it and arranging the generous food donation from Kanetix

    4 · June 12, 2014

  • Eli

    Thanks to all organizers! It was a great evening and will definitely join you guys for the next meet up.

    2 · June 12, 2014

  • Gabriela

    Will definitely go to the next one!

    2 · June 11, 2014

  • Karen L.

    Great energy!

    2 · June 11, 2014

  • david

    looking to get some-advice in how i can better manage my social networking profiles, how to boost points of interest for work related purposes.

    June 11, 2014

  • Brian C.

    Free food -- I'm in.

    3 · June 10, 2014

  • Andrew L.

    I just pre-ordered appetizers with the venue Ocho Hotel. Free for everyone who attends!

    4 · June 7, 2014

  • Erin Lynne B.

    Looking forward to meeting new people and gaining more knowledge about how social media can help your business grow-on a budget!

    3 · June 7, 2014

  • Ria

    Yes yes a thousand times yes!!! can't wait!

    2 · June 5, 2014

  • Glenda F.

    Just sent out a multi-platform social media announcement recommending next week's soiree.

    2 · June 5, 2014

  • Janet E.

    I'm working until 9:30 =*(

    June 5, 2014

  • Kim-Lee P.

    Can't wait to meet everyone!

    1 · May 31, 2014

  • Javier E.

    Looking forward to meeting up with everyone again. It's going to be a great panel.

    2 · May 28, 2014

  • Taylor Nicole V.

    See ya'll at the next meetup.

    3 · May 28, 2014

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