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Social Media Café 13: How to Get a Job in Social Media

You’ll enjoy networking with other social media enthusiasts and learning about best practices on finding your next gig in social media. Get viewpoints from our panel of experts, which will include a social media scientist, a digital strategist, and social recruiters. Some of the questions that will be discussed includes: 

• What are career opportunities in social media?
• How much can I expect to make?
• What are the required education requirements?
• What would a career in social media look like 3, 5, 10 years down the road
• What is the role of social media in different organizations e.g. Non – profits, direct to consumer marketing, customer service and support, marketing agency?
• What is the difference in role of a community manager versus digital strategist versus social advertising?


Carly-Anne Fairlie is a Recruitment Consultant in the Digital Advertising, Marketing and Public Relations space at IQ PARTNERS.  Her background includes 20 years in Film and Television with the past 8 spent in PR, Talent Management and Social Media. Carly-Anne owned a successful Talent Agency, representing Principal Actors who were featured at Sundance, Cannes and TIFF; along with a Social Media division representing Bloggers & Online Personalities. She spent four years at an award-winning independent PR agency in Toronto and is a Blog Girl in Toronto who writes about life, love and adventure at

Tyler Handley is a social media marketing expert and a published academic with interests in P2P and cloud technologies. Previously a marketing advisor for startups at BBC’s Labs Tech Accelerator, Tyler drew inspiration for his product from his frustration with the lack of content marketing options that were available to him and the startups he advised. Tyler received his bachelor’s degree in Communications from Wilfrid Laurier University and his master’s degree in Digital Society and Culture from King’s College, University of London.

Jenna Jacobson is a social media researcher, educator, and learner. Jenna is undertaking doctoral research at the University of Toronto in the Faculty of Information and works at the Semaphore lab. In her PhD dissertation, Jenna analyzes community management with a focus on the dynamics on personal branding, labour, and social media privacy. Jenna is the conference co-organizer for the Social Media and Society International Conference. She also teaches Communications at the University of Ontario Institute of Technology. Find her on Twitter: @jacobsonjenna

Justin Kozuch works as a Digital Communications Strategist at Kanetix. Outside of work, he can be found on his blog at writing about startups and mobile apps.

Justin is a member of the Toronto Transit Commission Customer Liaison Panel and volunteers his time advising their organization on strategies to improve customer service and communications from a technology and social media lens.

Geoff Webb has been a member of the Recruitment community for over 20 years. He has spent 6 years in recruitment management and decided that it wasn’t for him. For the past 8-9 years he has focused on Sourcing (finding people on the internet and via phone) and Talent Community Management, or the ability to leverage Social Media, Media and Networking to drive talented prospects towards the best candidate experience.

Geoff has been recently recognized as one of the Top 100 Social HR professionals by the Huffington Post and has been quoted in numerous print and online books and articles about Social Recruitment, Sourcing and Social HR.

The agenda is as follows: 

6:30pm – 7:15pm: networking and cocktails 
7:15pm – 7:45pm: roundtable discussion and Q & A 
7:45pm – 9:30pm: networking resumes 


Hotel Ocho 
195 Spadina Avenue 
2nd Floor



On behalf of Kanetix Ltd., light refreshments will be served. A cash bar will be available. 

P.S. If you can help us promote the event, please share these URLs: (Meetup)!/smcafeto (#SMcafeTO)[masked]

Join or login to comment.

  • Jonathan G.

    Thanks for organizing such an informative panel last night! The advice given to people seeking to break into the industry was very practical: if you don’t have much experience, do some digital strategy work as a volunteer for a nonprofit, local business, or community group. We didn’t discuss formal education, but that’s another way to further develop your social media capabilities. Here at George Brown College Continuing Education, we have courses starting this week in Facebook Marketing, Social Media Metrics, Graphic Design for Social Media, and Infographics and Data Visualization: . These are great opportunities to learn from experienced industry practitioners and further develop your portfolio.

    4 · November 5, 2014

    • Lynn V.

      Hi Jonathan. You'll be happy to know that there were a number people (myself included) who are students of the Social Media Marketing program at George Brown in attendance last night. It's never too late to gain additional information/education to further your career!

      2 · November 5, 2014

    • Andrew L.

      Thanks for this info. Great to know George Brown has a program targeted for a career in social media.

      1 · November 6, 2014

  • Samanta B.

    Great night to get good advices and learn more about this interesting industry.

    1 · November 5, 2014

  • Javier E.

    Thanks to everyone that came out. Kanetix, thanks again for sponsoring our event.

    3 · November 5, 2014

  • Anna-Lea B.

    Great informative panel.

    5 · November 5, 2014

  • Sarah B.

    Fantastic panel for a fantastic event!

    4 · November 4, 2014

  • Sarah B.

    Fantastic panel for a fantastic event!

    1 · November 4, 2014

  • Andrew L.

    Thanks for coming everyone and asking great questions.

    4 · November 4, 2014

  • Andrew L.

    Thanks for coming everyone and asking great questions.

    1 · November 4, 2014

  • Andrew L.

    Just ordered all the hot appetizers. Thanks @KANETIX for sponsoring the free food.

    2 · October 30, 2014

  • Javier E.

    Our Facebook page just posted the event. Here's the link to share it among your peers. Looking forward to seeing you all again, and of course to meeting new people.

    1 · October 24, 2014

  • Andrew L.

    I'm looking forward to moderating this panel! There will be lots of Q&A. So come out and ask the experts!

    1 · October 24, 2014

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