On Tuesday February 19, 6:30-8:30pm, join us for our February Social Media Analytics Meetup: Social Media Week Edition as we explore more unique tools and case studies centered around how social data can help identify influence and relevance. The event will be held at iStrategyLabs, 1630 Connecticut Ave. 7th Floor.
Presentations and demos featuring:
Jenna Golden, Twitter (http://twitter.com)
Jenna is part of the political and advocacy sales team in Twitter’s D.C. office responsible for building partnerships with national trade associations, nonprofits, faith based organizations, and political campaigns. For Social Media Week, Jenna plans to discuss the analytics that are available through Twitter’s advertising platform, and also smart campaigns that have leveraged Twitter’s promoted products to successfully deliver their goals by paying close attention to the performance and course-correcting where necessary. You can find her at: @jigolden (https://twitter.com/jigolden).
Amelia Showalter, Obama Campaign
Amelia Showalter was the Director of Digital Analytics for the 2012 Obama campaign. She will present some of the interesting tools the campaign developed to analyze social media, and discuss the ways social media interacted with the campaign's other digital efforts. You can find her at: @ameliashowalter (https://twitter.com/ameliashowalter).
Apu Gupta, Curalate (http://www.curalate.com/)
Curalate is the only platform that applies image recognition to social media conversations to give you the most robust Pinterest analytics available. This powerful tool helps the world’s largest brands strengthen their stories and turn pins, likes, and followers into revenue.
Valerie Coffman, Feastie Analytics (http://analytics.feastie.com/)
Feastie Analytics helps food companies find the most influential food bloggers for their products. This tool parses recipes from over 1200 blogs and mine Twitter, Facebook, Pinterest and other social media networks and has millions of fine-grained data points on who’s cooking what when, and what’s trending in the world of food.
Liane Blanchette, Traackr (http://traackr.com/)
Traackr enables marketers to focus their social initiatives on the people who have the greatest ability to impact their objectives. The tool discovers, monitors and measures online influencers and the content they produce. Midsize and large enterprise companies use Traackr to build successful influencer programs and earn more attention by engaging with the right people. You can find her at: @lianemarie (http://www.twitter.com/lianemarie).
Do you have any great case studies using social media analytics? Any new, great tools that you would like to demo? Please submit to be a speaker for a future Social Media Analytics Meetup event: http://bit.ly/WbWj9a
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