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Social Data and Analytics - DC Message Board › Manager, Web Analytics- Capital One Digital

Manager, Web Analytics- Capital One Digital

Melissa M.
Melissa-dc
San Francisco, CA
Post #: 34
email me if interested! melissa.may2@capitalone.com

Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Our mission is to create one of the nation’s great banks, and we have the necessary ingredients: a strong balance sheet, resilient businesses, a massive customer franchise, strong analytical capabilities, and great people. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared Values, come together to make Capital One a great company – and a great place to work.

Capital One’s Digital team is selectively recruiting a high-performing individual for a manager role supporting the implementation and management of our enterprise digital analytics and tag management tools. You will have the opportunity to work at the leading edge of digital measurement capabilities, including mobile and social media measurement, marketing attribution modeling, campaign measurement, search and display.

Candidates will:
- Exhibit a proven track record of implementing and managing enterprise level analytics implementations
- Demonstrate outstanding communication and partnership skills which are essential for interacting and communicating
with key stakeholders across all levels to manage, inform, and influence outcomes
- Demonstrate organizational agility to adapt to changing demands
- Display strong consulting and collaboration skills

Basic Qualifications:
- Bachelor’s degree or military experience
- At least 2 years experience with standard clickstream analysis tools
- At least 3 years of web analytics experience

Preferred Qualifications:
- 3-5 years of web analytics experience in large size companies with multiple functions / business units
- MBA or advanced degree
- Strong expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine
Optimization) strategies and a minimum of one year experience measuring success of SEM/PPC and SEO campaigns / efforts.
- Experience with implementing enterprise-wide web analytics solutions such as Adobe SiteCatalyst, WebTrends,
Adobe Target or Maxymiser
- Experience with managing and mentoring analyst level team members
- Experience implementing and managing tag management solutions such as Ensighten, TagMan or Tealium
- Ability to communicate technical concepts effectively
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