Service Design Drinks (Design Thinking Camp videos)

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The first Design Thinking camp in Sofia is over but we'd like to share part of the content with you!
Join us for this laid-back meetup and watch two of the most memorable talks delivered during the camp.


18:30 - Registration over a glass of wine 🍷

19:00 - Opening, Eleonora Carnasa, representative of the Service Design Network in Bulgaria

🎥 DESIGN THINKING - BEYOND THE PROCESS - video talk by Caroline Merz and Selina Mayer from Hasso Plattner Institute. The speakers share their insights about underlying principles of Design Thinking. A common view on Design Thinking focusses a lot on the process and the steps, but it is more than that. They highlight their insights by showing examples ranging from the recent example of setting up a
D-School in Santiago de Chile to how larger cooperations are using and setting up Design Thinking.

🎥OVERCOMING THE TOP 10 BARRIERS TO INNOVATION WITH DESIGN THINKING by Pedro Janeiro, Managing partner at Design Thinkers Group and Design Thinkers Academy.
The list of excuses to avoid innovation is long. Your current business is doing well, your people are so busy running business as is, your portfolio of products/services does not look bad going against competition, budget is tight and there is little room for experiments, etc. etc. etc.
You need to learn how to identify the main barriers preventing innovation to flourish in your company – in our projects around the world we have identified 10 strong barriers and what works to break them – being able to overcome them is a huge step towards transforming your business.

20:00 - Networking 🍷
Fee: 10 BGN
Location: 16 Krichim str. Entrance from Trepetlika str.
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