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South Shore Graphic Designers, Writers & Web Folks Message Board › Google Analytics for Business | Intermediate Class

Google Analytics for Business | Intermediate Class

Jesse G.
user 63923422
Narragansett, RI
Post #: 40
After much success with Newport Interactive Marketers:

A Class of Search Engine Optimization and Search Engine Marketing: Introduction

When: April 25th from 12:00 Noon - 4:00 PM
Where: Newport Chamber of Commerce, 35 Valley Road, Middletown, RI 0242
Instruction: Jay Murphy, Certified Google Analytics individual qualification holder.
Cost: $100 for the public; Spots for students and non-profits available please use contact form for more information.

Designed for the Intermediate Google Analytics user, this class will provide a hands on introduction to the following topics:
• Learn how web metrics can drive business success
• Installing Google Analytics
• Visitor Reports
• Content Reports
• Referral Sources
• Extending built in Reports
• The Basics of Custom Reporting
• Setting up Visitor Goals and Funnels
• Google Accounts, Profiles and Advanced Segments
• Landing Pages and Keywords
• Event Tracking
• Custom Variables
• Linking to AdWords
• Advanced Analysis
• Landing Page Analysis
• Funnel Analysis - SEO, eMail and other traffic sources
• Students will receive all course material in hardcopy and electronically.
• Free "Office Hours" conference call to review specific student/organization questions.

About Jay Murphy:

Jay Murphy is a certified Google Analytics Individual Qualification holder. Jay is founder of Trionia, a company that provides online marketing services – including Google Analytics – to mid-sized to Fortune 100 businesses. Trionia’s clients include GE, Raytheon and The Harvard Law School. In additional to Google Analytics, Trionia’s services include websites design and development, search engine optimization and search engine marketing.

Before Trionia, Jay worked at Sapient where he was responsible for delivering websites to a variety of industries including entertainment, financial, health care and energy services. Jay’s earlier experiences at Draper Laboratory helped him to hone his analytical talent where he analyzed guidance systems and created spacecraft navigation software for the U.S. Navy, U. S. Air Force and NASA. When not online, Jay can be found in a sailboat or kayak, near his home in Cohasset.

Dont forget to sign up fast as spots are filling up! Click here to register now!

Sponsored by: Designated Editor and Newport Interactive Marketers

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