Shawn passed this event along for us to check out (Thanks Shawn!). We won't be hosting it of course but it would be great to see some of you there! Sign up through here (so we know who will be there from this group) but also scroll to the bottom of the description and follow the link to register for the event directly. We plan on having another event at the end of April as well so watch for that soon...hope to see you all sometime this month between the two!
John Rooks explores how business and the planet can benefit from a stronger understanding of authenticity. Integrating sustainability in inauthentic ways has the perverse effects of depressing the bottom line,eroding shareholder value and tarnishing reputations. This contrasts the popular logic of most so-called "green marketing." Mr.John Rooks warns of the "noble distractions" of sustainability as we examine the strategies, tactics and values of conducting authenticity audits of our organizations.
Mr. Rooks is the author of the book More Than Promote - A Monkeywrencher's Guide to Authentic Marketing, as well as founder of The SOAP Group, a consulting firm that helps companies, organizations and governments understand, improve, communicate and own their impacts on the world. He helps close the gap between what businesses say they do in terms of sustainability and what they actually do.
John Rooks will present on April 17th at 4:45 pm in the next edition of the L.L.Bean/Lee Surace Colloquium Series. The event will be held on the 7th floor of USM-Portland's Glickman Library, John will speak from 4:45 to 5:30, and this will be followed by a short reception that includes complimentary beer, wine and soda. You can view more details and register for this free "http://people.usm.maine.edu/gramlich/colloquium/spring12/rooks/"
The event will be supported by Net Impact USM, a new and exciting organization of graduate students who are dedicated to tackling the world's toughest problems through business. To learn more about worldwide Net Impact, "http://netimpact.org/", and join and meet the local chapter founders Nicole, Bonnie, Andrew, Shawn and Jeff on Facebook http://www.facebook.com/pages/Net-Impact-USM/105882732862134".