- Creating a Content Calendar
Don't you wish you had a machine that could hum along cranking out your blog posts? You want to be recognized as the expert in your niche, but who has the time to churn out the content that shows you know what you're talking about? For July's meeting presentation we have snagged April Wier to show us how to break through our self-imposed limitations when it comes to creating website content. See you soon, and don't forget to RSVP!
- WordPress Tools for Building Marketing Funnels
Marketing funnels are nothing new, but implementing them effectively online used to cost beaucoup bucks and require expensive outside services. HOWEVER, recent developments have made it *much* more affordable to implement marketing funnels affordably "in house" with WordPress. Join us to learn about how marketing funnels make you money, recommended educational resources to get you up to speed, and what plugins and services bring it into the grasp of small business WordPress users. BONUS FROM THE TRENCHES: We are going to have a mini-presentation by Ludwig on how he was frozen out of his WordPress admin screen by an errant Maintenance Mode, and how he fixed it! Don't forget to RSVP!
- WordPress for Singles and Archive Pages
Nope, this is not about dating and logging who you're stalking. It's about how WordPress displays content on your website (and maybe a teensy bit about click baiting). Basically, there are two ways that WordPress displays content. One is on a "static" page that doesn't change much (like most home pages). The other way is as a page of repeating items (like a blog or product catalog). When you display a list of posts filtered by some category (e.g. blog posts for a given month, products matching particular criteria), the page that displays those items is called an "Archive" page, and when you zoom in on a particular item, it follows a pattern defined by the "Single" template. You can create your own archive pages to display other kinds of content. For example, a realtor website might display a list of properties that consists of a picture, description, number of bedrooms, etc. For our May meeting, we are going to look at how to set up archive pages in WordPress, and review a few plugins that make the job easier. Looking forward to seeing everybody! Don't forget to RSVP! P.S. If you've come across a plugin that has made your WordPress life easier, how about doing a quick presentation to the group? Message me (Kevin) about it. And likewise, if you have a full-length WordPress presentation in the hopper that you'd like to share.
- Google My Business and Local SEO
Google wants to provide good answers about local options when a person searches for products or services. Optimizing the chances that YOU are that answer is what Local Search Engine Optimization (Local SEO) is all about. And the key to Local SEO? A little piece of online storefront known as Google My Business (GMB). As a business owner, you should be claiming your GMB listing. Why? Because if you don't, Google's algorithm create a GMB for you, and you get what *they* think is correct. Photos? You get what Google yanks from the Internet. Reviews? Well, you get represented by whatever any random person decides to write. Tricia Clements is a social media manager who focuses on pet businesses and video. She helps businesses improve their online presence through online marketing, blog content, social media, videos, and (of course) Google My Business. Tricia will share Local SEO tips, tricks and best practices to get your local business found. Key Takeaways: Citations – What, Why, How GMB – How to optimize your listing. GMB – How to create posts that drive traffic to your website. Hope to see you there! Don't forget to RSVP!
- Custom Post Types with Toolset
Sometimes getting it done in WordPress means you have to extend what's provided out of the box. A custom solution may require a Custom Post Type (CPT). For our March meeting we are going to have Chris Shull of Heyday Web Media provide a refresher on what CPTs are, followed by a few use cases and then a demonstration of how to tee up a solution using the Toolset plugin. Hope to see you there! Don't forget to RSVP!
- Introduction to CartFlows and Popups
You see the candy bars at child level, and the tabloids at eye level, while the cashier tallies up the groceries. They know you might indulge yourself with something extra before the final payment. I mean, the credit card is already out, right? When your website offers an additional product before accepting online payment, it's call an "order bump". How do you do that in WordPress? For our February meeting we are going to look at one way to do it. CartFlows is a new tool on the market that makes it easy to set up a checkout process in WordPress; one that includes optional order bumps as part of the checkout flow! We'll also look at the new Popup feature of Elementor Pro. Might even talk about how WP Elevation Live went down in Santa Monica. Looking forward to seeing you! Don't forget to RSVP!
- WordPress Does: Landing Pages!
Sometimes all you need is a landing page. You don't need logins. You don't need menus. And you don't need any of the other fanciness provided by a full-blown website. If you have one thing to say, and want a specific response from your visitor, then what you need is a landing page! In this meetup we will look at how to create a landing page in WordPress. We'll learn what they are, what they should include, and review some options for creating them. Hope to see you there! Don't forget to RSVP!
- WordCamp US 2018 Recap
What happens in Nashville DOES NOT stay in Nashville! Our December meeting will recap the scuttlebutt (and swag) from WordCamp US 2018. This will be a laid back meeting, and a chance to bring your computers and questions so we can work on them together. ...and maybe bring an appetite for Christmas goodies. You never know what Santa might bring, and we do have a solid connection! Hope to see you there! Don't forget to RSVP!
- Basic Google Analytics for WordPress
Is your website humming with activity, or do you hear crickets when you review site statistics? Are you even collecting statistics? Do you have any earthly idea how people arrive at your website? What they look at when they arrive? If they stick around? You can get all of these answers and more when you hook your WordPress site up to The Google and make use of the top tier tools they provide for free! During our November meeting we will do that. We are going to see how easy it is to sign up for a free Google Analytics account, how to configure your WordPress site to track visitor interactions, and how to turn that data into information. Plus, for the "Bucket o' Plugins" section, we'll review a few options for including forms on your WordPress site. Hope to see you there! Don't forget to RSVP!
- You Can't Avoid The Gutenberg
There's a lot lurking under the surface of WordPress 5.0 as we steam toward it. Are you prepared? The Gutenberg is waiting. You can't avoid it. Truth is, it's not an ominous development at all. The new block editor (aka "Gutenberg") that will be the default for WordPress 5.0 has a lot going for it. It actually represents a long overdue improvement over the way content editing is managed in WordPress. We'll have a good look at what it is, how it works, and what it means for the future of WordPress content editing. And, we'll recap your options if you really need to delay getting your feet wet with Gutenberg. Plus, for the "Bucket o' Plugins" section, we'll review a few options for including a calendar in your WordPress site. Hope to see you there! Don't forget to RSVP!