What we're about
The popularity of the modern sport of SUP has its origin in the Hawaiian Islands. In the early 1960s, the Beach Boys of Waikiki would stand on their long boards, and paddle out with outrigger paddles to take pictures of the tourists learning to surf. This is where the term "Beach Boy Surfing", another name for Stand Up Paddle Surfing, originates.
The sport benefits athletes with a strong 'core' workout. SUP'ing is popular at warm coastal climates and resorts, and is gaining in popularity as celebrities are sampling the sport, and cross-over athletes are training with SUP. SUPs have been spotted around the globe, anywhere where there is easy access to safe waters, as well as in the surfing lineups of the world. Another reason for the rise in popularity of stand up paddleboarding is that, unlike surfing, paddleboarding is very easy to learn. Within one hour you can become very comfortable in the water and on your board.