Marketing and Blockchain - Leveraging Libra.

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How can blockchain marketers leverage the Libra story?

Libra has lit a fire under the cryptocurrency industry and received global attention as well as the House of Congress and Senate. It is at the heart of conversations for people in tech, crypto, and even politics.

Journalists and analysts are craving for information to craft an interesting angle. The debate rages on as to if it is an actual cryptocurrency, digital asset, or another privacy attack.

And whether you care or not about Libra, it is a perfect opportunity for crypto companies to enter the conversation and get their names out there through social, marketing and PR campaigns. With all eyes on Libra, it is an opportunity to showcase the true power of the decentralized web digital currencies and blockchain.

In the third meetup of our ‘Marketing in Blockchain’ series, a panel we will discuss some of the tactics that have worked in piggybacking on the attention Libra has received from beyond the crypto bubble, and how we can continue to capitalize on it as it tries to go to market both in the US but abroad.

Format: Panel discussion along with focused short case studies of what strategies and tactics worked best for our speakers.


Austin Virts, Head of Marketing at Solana

Austin is an experienced marketer who is deeply passionate about decentralization and technology. After running his creative agency in Boulder, Colorado Austin moved to San Francisco to lead the marketing efforts at Origin Protocol. Austin now helps with content, growth, and marketing at Solana.

Ryan Dennis, Senior Marketing Manager at Tron

Ryan Dennis knows iconic marketing starts with a dedicated team. As Senior Marketing Manager of TRON Foundation and BitTorrent, Ryan specializes in high-touch communication and data-driven operations to deliver effective solutions. He brings nine years of award-winning experience managing complex campaigns for Fortune 1000 companies and blockchain startups. Before joining TRON, Ryan led marketing for ICO Alert where he built a reputation for successful marketing leadership profiled by FastCompany, BusinessInsider, and RTI International.

More Panelists TBA.

Host: William Mc Cormick, Pure Knot

About the Marketing in Blockchain series:

Insightful & practical events that focus on actionable takeaways. Panel discussions are always high energy with lots of real-life examples. Our goal is simple -- to supply the marketing community and founders with applicable ideas and frameworks.


6:00-6: 30: Organic Tacos, Drinks & Networking

6:30-7:30: Panel

7:30-8:00: More Drinks and Networking

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