Ask anyone in marketing what they think the most important factor is and they will all say the same thing...CONTENT. But what the heck is good content, and how do you create it?
Content isn't just writing blogs and knowing your grammar. How you choose and use your content can be even more critical than using spellcheck. With so many confusing and conflicting opinions out there, what do you do?
You come to this Lunch & Learn! We'll demystify the demons of online dialogue with some helpful tips on:
• How to choose content that's right for your target audience
• Blog or not to blog?
• When is it time to hire a professional writer or editor
• How to use your content wisely and get the most bang for your buck
It's true that content is king when it comes to SEO, social media participation, and trust building with your target audience. That doesn't mean it has to be a tyrant ruler in your business. Join us for this meetup and find out how to make content easy, simple and fun for you and your customers!
Hi, I'm Tish. I fix things that suck. My goal is to rid the world of bad design, frustrating websites and experiences that suck while helping small businesses thrive in and out of the digital realm.
Heather Dodd’s experience in education and as a mother groomed her for creating content aimed at families and educators. She has helped many businesses increase their revenue by writing emails, blogs, websites, landing pages, brochures and more. Writing copy requires a different skill set than academic, journal, or creative writing.