Past Meetup

Startup Grind Utah Hosts Susan Petersen (Freshly Picked)

This Meetup is past

14 people went

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Susan Petersen, Freshly Picked

Susan Petersen started making baby moccasins in 2009 after becoming frustrated by the lack of well-designed baby shoes. Working at her kitchen table, on a shoestring budget, Susan persisted through some disastrous attempts until she had created a pair of moccasins that not only looked adorable on chubby little feet, but stayed on little feet as well.

Since then the moccasins have gone through about six design changes. Each change has perfected the look and the fit of the soft-soled shoe. The moccasins you purchase today are durable, well designed, and most importantly: stay on your child’s foot.

Money was tight at the time Susan started and in order to earn money to start her business she got resourceful. Her brother owns a window installation business and in the summer of 2009 she convinced him to let her keep the old windows that he was removing from the houses. She spent a whole summer banging the glass out of the windows because they were encased in aluminum frames. At the end of the summer she took the aluminum window frames to the scrap yard and recycled them to get money. She made $200 dollars and with that literal sweat equity, she started her business.


6:00 Networking and Food
7:00 Fireside Chat
8:00 Networking

Hosted By Kyle Shields, Utah Chapter Director

Kyle is currently pursuing a Master of Accountancy at Brigham Young University. A large portion of his time is devoted to learning the ins and outs of tax accountancy, but once the books are closed Kyle can be found working on some new entrepreneurial pursuit, or working with professors on research projects.
Email: | Twitter: @MrKyleShields (

Hosted By Doug Leonard, Director of Startup Grind Utah

Doug Leonard is a security researcher set to graduate BYU’s Master’s of Information Systems program January 2015 and is also on course to drop out of said program April 2014. His high school class voted Doug as the most likely to get revenge on anyone who stole his identity. Doug cracks passwords in his spare time and is a member of BYU’s IS Offensive Security Team. Doug solicits himself as a homebrew hacker with passion for entrepreneurship and education.

Email: | Twitter: @@dleonard00 ( Global Partners

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What is Startup Grind?

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 50 cities and 20 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit ( or follow us on twitter @StartupGrind (