What we're about

“Many entrepreneurs who build great products simply don’t have a good distribution strategy.” ― Marc Andreessen, Andreessen Horowitz

Traction is one of the main reasons why startups fail. Startup Traction is a community-driven grassroots movement to teach startups distribution strategies and tactics to get, keep, and grow customers and users at scale. We host meetups, workshops, as well as conferences in different cities featuring founders and growth experts from some of the fastest-growing companies.

Founded by Boast.AI R&D Tax Credit Software (https://boastcapital.com/) & Launch Academy (http://launchacademy.ca/)

Upcoming events (2)

7 Lessons from Selling 2 Startups

Online event

The goal of every startup is to exit via IPO, and if not then by way of acquisition. In many cases a sale of one’s company gives a founder the opportunity to pay back investors and reward employees, but what should founders know about the process of turning over ownership? From seeking potential buyers to what the reality of being owned by a larger company entails.

On December 7, 2021, Nick Mehta, CEO of Gainsight joins us to share 7 lessons from starting, scaling, and selling 2 startups.

Nicks first CEO role at LiveOffice, led to the sale of the company in 2012 by Symantec for $115 million and more recently, Gainsight was acquired by Vista for a reported $1.1 billion.

In this session, Nick will discuss:

- Coming up with the idea and creating a new industry category
- Navigating different phases of growth and scale
- Key factors in determining when to sell
- The exit process
- Lessons for startups thinking of selling


Presented by:
Boast.AI R&D Tax Credit Software - https://boast.ai
Launch - https://www.launchacademy.ca

Bots vs. Reps: Why the Hell Do You Need a Sales Team in 2021?

Online event

As the B2B sales and marketing landscape continues to evolve, sales teams are increasingly challenged by the shift in power from seller to buyer with many turning to advanced technologies.

Brian Kardon, CMO at InVision, the digital product design platform used by designers globally shares how he has utilized AI and bots to better the customer experience and drive revenue.

In this session, Brain uncovers:

- How AI is revolutionizing B2B sales
- How to use AI and bots to streamline prospecting and lead qualification
- How to study SDRs and direct mail like an anthropologist to drive big results
- How to use predictive scoring at every stage of the funnel
- What sales tools and processes have worked for InVision and his previous companies

Brian is one of 50 Most Influential CMOs according to Forbes and has helped several companies including Fuze and Eloqua (acq. by Oracle) to hundreds of millions in revenue.


Presented by:
Boast.AI R&D Tax Credit Software - https://boast.ai
Launch - https://www.launchacademy.ca

Past events (119)

The Secret Sauce to Hypergrowth

Online event

Photos (131)