#31: How to Work the Magic of Experience Marketing in Land Rover? AND PARTY!!!

This is a past event

11 people went

Location image of event venue


Coca Cola, Samsung, Adidas, Mastercard... You name it. All these big brand names are doing more and more experience marketing. Why? Because they want to be close to their customers and get them to generate contents on all the major social media platforms. As Freeman CMO Chris Cavanaugh said, "There’s a consensus among marketers that brand experience builds loyalty.”

1. So what EXACTLY is Experience Marketing?
2. How many key elements of a successful experience marketing campaign must have?
3. What kind of preparation need to be done for a successful experience marketing campaign?
4. How to evaluate the results of an experience marketing campaign?

This event is meant to answer these questions by the lady who used to be in charge of Jaguar Land Rover's Experience Marketing. (IN ENGLISH)

After the main event, we will hold a party at the venue to celebrate the growth of this community and give everybody some quality time to talk to each other.

Between the talk about Experience Marketing and the party, we also have another small sharing on travel experience, which will be provided by a famous social media influencer.


Caroline Jiang
Caroline has 10 years working experience across Canada, China, UK, and India. She is a customer experience designer and an active marketer working with Jaguar Land Rover as Brand Experience Manager. Caroline has been a strong advocator for entrepreneurship and sustainability during her MBA at Rotman. As an Asian woman herself, Caroline is actively helping Asian women to connect and support the community through hosting leadership panels.

Education: MBA, Rotman School of Management, University of Toronto; MSc, University of Nottingham UK, Biosciences; BSc, Shanghai Jiaotong University China, Biosciences

Sarah Gong
Sarah is frantic about traveling. Her footsteps have been around the US, Canada, the Caribbean region, 11 countries in Mid and West Europe, and 26 countries in Africa and Asia. She loves nature and feels awe in it, which makes her an expert in backcountry camping, hiking, mountain climbing, and canoeing. She founded Home OnRoute to bring the most unique and remarkable experience of traveling. Sarah graduated from UofT, and Schulich Business School, York University.

Time: 3-6pm, Feb 23th
Venue: Onehub Office, Unit 4, 205 Torbay Road, Markham

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Any questions? Please feel free to contact Bryan:[masked]

Startup4Chinese,成立于加拿大多伦多,致力于联结华人创业者与各个族群中的聪明才智,弘扬华人创业者的创业激情,赋予华人创业者更大力量。Startup4Chinese 主张开放心态,锐意开拓进取,注重脚踏实地,让我们一起享受创新、创业的过程。


Photo by Serkan Turk on Unsplash