Social media has the power to build communities, tell stories and to take people beyond the face of a brand and into its personality. Jessie Wong is the celebrated face of the luxury leather goods label, Yu Mei. As the founder, Jessie has curated the Yu Mei story by blending her approach to social media and business to build and engage with her community.
"I see Yu Mei as a reflection of the community that has formed around us with social media is an amplifier for this. Social media is a living, breathing entity; it’s not just what you portray in a visual format but how you interact with others that make up the fabric of your brand. I see social media as a creative and collaborative tool that can open up access to a global community who are interested in what you do, allowing transparency and the ability can include our customers in our design process."
Business has never been so outwardly focussed, with the face and personality of a brand being one of the most important elements. Jessie is here to talk about how she has built the Yu Mei brand by building a community.