- Marketing Lessons From Founding a Digital Agency
Come along to Aro HQ and hear from Tim Dorian about the biggest stuff-ups, winning strategies, and lessons learnt through Tim’s journey co-founding Aro Digital. Tim’s background is in startup marketing - running a parkour e-commerce website, co-founding a property-technology startup, and now managing the growth of a variety of local businesses with Aro Digital. The Aro team blends creative-thinking with data-science to develop digital marketing campaigns that (efficiently) grows awesome ideas. The talk will focus on leveraging digital marketing for sustained growth. That includes how to mix data and creativity for the best results in your organisation, how to sow seeds for long term-success, what metrics you need to be tracking, and how to bake digital marketing into your business models. You'll leave with actionable strategies, tactics, and entertaining start-up stories, that you can learn from to grow your own start-up, business or organisation.
- Jessie Wong - The Yu-Mei Brand Story
Social media has the power to build communities, tell stories and to take people beyond the face of a brand and into its personality. Jessie Wong is the celebrated face of the luxury leather goods label, Yu Mei. As the founder, Jessie has curated the Yu Mei story by blending her approach to social media and business to build and engage with her community. "I see Yu Mei as a reflection of the community that has formed around us with social media is an amplifier for this. Social media is a living, breathing entity; it’s not just what you portray in a visual format but how you interact with others that make up the fabric of your brand. I see social media as a creative and collaborative tool that can open up access to a global community who are interested in what you do, allowing transparency and the ability can include our customers in our design process." Business has never been so outwardly focussed, with the face and personality of a brand being one of the most important elements. Jessie is here to talk about how she has built the Yu Mei brand by building a community.
- Gary Bolles - The Future of Work
On Tuesday 27th November, Startup Garage is excited to host Gary Bolles who will give a talk focused on the Future of Work. Gary Bolles is the Chair for the Future of Work for Singularity University and an internationally acclaimed speaker and consultant. He has also the author of the world-renowned book, "What Color is Your Parachute?". His focus is on strategies around helping individuals, organizations, communities, and countries to thrive in the transition to a digital work economy. Bolles leads Singularity University's efforts to empower a global community with the mindset, skillset, and network to create an abundant future of work and learning. In the seismic transition to what Bolles calls the digital work economy, individuals, organizations, communities, and countries all need to develop a shared understanding of the dynamics of disruptive change, collaborate on the development of effective strategies, and ensure that all people have access to meaningful work and lifelong learning opportunities. This event is made possible from all of our amazing sponsors and partners! A big thank you to WREDA for bring Gary to Wellington, to the U.S Embassy, Project Connect, Hutt City Council and our venue partner, The Settlement. Also to Iwantmyname as the long-standing sponsor of Startup Garage.
- Dr. Aithan Shapira - Building Cultures for Innovation at the Speed of Change
Startup Garage in conjunction with WREDA, and Mahuki, are hosting Dr. Aithan Shapira. Aithan Shapira is equipping individuals, teams, and organisations for today and for the future of work, where shifting from building tools to creating cultures of innovation is the competitive advantage - cultures that lean toward breaking established mental models are adept at negotiating many perspectives and are responsive to change. In today’s increasingly fast-paced, competitive, and complex world, if you don’t innovate you won’t survive. Most people and organisations are not inherently innovative. The rise of the digital age - often referred to as the 4th industrial revolution - oriented the last 30 years toward building tools for innovation. But you cannot simply build an innovation lab or buy the shiniest trademarked tools to become innovative. Skills are temporary in this transitional age where individuals, teams, and organisations are changing to meet the rapidly changing needs of their customers. Functional expertise is shifting to constant learning, meaning that hiring and firing competencies must be replaced by transforming your organization to the most powerful incubator possible for the development of talent. In our working world, vulnerability, uncertainty and unpredictability are the new literacy. Building Cultures for Innovation at the Speed of Change explores how artists’ frameworks can be used to create cultures of innovation that amplify diversity, enhance collaboration, and enable people to thrive in change.
- Creative Accounting for Startups & Entrepreneurs
Are you confused when working your way around the tax system? Baffled as a business owner and unsure what you can claim or expense?? Come along to the Settlement, Petone's coolest co-working space to hear from some of the experts at Deloitte who will help you navigate this tricky world, give you practical tips on how to get your finances in line, and walk out with a more comprehensive view on what startups need to know for accounting including compliance and IRD, accounting systems, good financial hygiene, budgeting and forecasting, and KPIs along with metrics. We'll be joined with Deloitte's Rochelle Westbury, a manager at Deloitte Private, and Andrew Muckle, a consultant at Deloitte - bring your notebooks and come with questions!
- Bart De Vries - Crafting a Sustainable Product and Positioning it for Success
Bart De Vries is a founder with a focus on using sustainability as a strategic lense for business growth. Bart's company, Limber, utilised his history as a Physiotherapist and a professional athlete to create a workstation that makes healthy, high performing behaviours the default while you work, whilst being kind to the planet. Outside of Limber Bart chairs the Enspiral Foundation board and provides growth strategy consulting, advisory and mentoring to businesses. Bart has also actively been building the low carbon startup ecosystem here in Wellington leading the annual Climathon, happening for the 4th year running on October 26th and supporting the Low Carbon Challenge. We are more than excited to host Bart here at Startup Garage on Thursday October 4 where he will be articulating what a sustainable product looks like, and how being sustainable can position you for success. Come along to hear about Limber's story, and how sustainability can bolster growth and success.
- Jodi Willocks - The importance of great teams
Jodi Willock's is a strategic thinker and a connector, with a keen interest in future trends and the changing shape of communications. She is currently General Manager at Heyday – a Digital Experience agency in Wellington. Jodi’s 20+ year career in marketing and communications has been diverse and rewarding. She began client-side in financial services, culminating as a Marketing Manager at HSBC, London. Since then, she has co-directed a small NZ business, led the operations for a start-up digital company and led advertising agency teams. Most recently Jodi was Managing Partner at Assignment Group Wellington - responsible for its strategic direction and key client relationships. Her agency experience includes developing and leading change and communications programmes for clients such as: Kiwibank, ANZ, EECA, Housing New Zealand, Mercury Energy, Tourism NZ, Trade Me, Z Energy and Whittaker’s. We have the privilege of hosting Jodi at the next Startup Garage on Thursday 23 August where she will be sharing her observations on what makes a great team, and why they are important in business. Jodi will touch on her experience in marketing, communication and leadership roles around the world, and share insights about some of this country's most well-known, loved and successful brands.
- Sales strategies with Grant Foggo
Come down to Lower Hutt's coolest coworking facility and hear from Strataspire's sales guru Grant Foggo about how he make the most of any sales opportunities that entrepreneurs, startup companies and SME's all experience in their day to day lives! Strataspire is a consultancy that advises clients on strategies and solutions based on practical hands-on experience that enables organisations and businesses to achieve growth by increasing sales. You'll hear the in's and out's of how Grant navigates the sales world and the top tips he has around effectively closing any sales lead you may have for your company/ organisation. This is the first event of an exciting collaboration between 1st Assembly and The Settlement, Petone's newest co-working space. Stay tuned for more information as we look to spark more events in the coming months! Grant has led a number of Wellington-based companies, including Capiche Design, before establishing Comprende Property Management in 2014. Working alongside his team, Grant has helped Comprende become one of Wellington’s fastest growing property management companies, with a focus on managing people and property differently to create happy homes for residents and valuable investments for owners.
- Startup Weekend Wellington is BACK for 2018!!!
Startup Weekend Wellington is BACK for 2018 and we're on the hunt for enthusiastic entrepreneurs, clever developers, crafty designers and those who just like helping people to come and create ideas and improve our efforts around Humanitarian Assistance & Disaster Relief right here in Aotearoa! We invite you to come and join us for a presentation and some nibbles/drinks to hear what we've been up to, more about the upcoming startup weekend itself and how you can contribute to it! More information about the upcoming Startup Weekend Wellington HADR, check the website below: http://communities.techstars.com/new-zealand/wellington/startup-weekend/12794 For tickets to the weekend on the 20th -22nd July, click here: https://www.eventbrite.com/e/startup-weekend-wellington-2018-hadr-tickets-44522169006 Just bring yourself and maybe a friend who might be interested in this and spread the word far and wide! We look forward to seeing you there. The Startup Weekend Wellington Team!
- The Road to the US... Tactics, pivots, pitfalls and exit
Victoria is a serial entrepreneur and has been for over 15 years. In her 8 years as COO at WhosOnLocation she helped manage the transformation of a startup to a high growth company across 29 countries. The cloud-based people presence solution helps protect the safety and security of an organisations people and assets. Prior to WhosOnLocation Victoria founded Fit2Front – a presentation and media training company, and U-Health which specialised in delivering strategies on how to perform under pressure. It is the diversity of skills harnessed across the corporate and public sectors, in industries with varying business models that enable Victoria to bring something fresh yet experienced to a conversation. We have the privilege of hosting Victoria at the next Startup Garage on Tuesday 12th June where she will be discussing business building and scale. Based on her experience of expanding a New Zealand company to multiple countries and having recently left her role as COO she will touch on tips for success in an international market and developing a solid succession plan and exit strategy.