Past Meetup

How To Build A Tech Brand

This Meetup is past

96 people went

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Branding is a key component in launching a startup, but it’s an area that’s often overlooked.

Learn how to avoid the pitfalls most startups incur when doing their branding and how to engage a community of future users/customers.

Join us for a rare event with experts who will help take you from idea - to launch - to success.

THIS IS A PAID EVENT: You must get your tickets at to attend.

Drinks provided courtesy of The Service Corporation (


Kristin Drakenberg - Senior Manager Consumer Insight at Mindshare Sweden, Speaker & Startup Advisor.

Royden James - Growth Director at Hansoft AB - Creative problem solver, and brand hacking ninja.

Xue Mei Rhodin - International branding strategist and business developer. Speaker & multi-entrepreneur.

Moderated by Peter Fosso (Serial Entrepreneur and Founder of Global Music Project, NetMusic Entertainment, and more. Advisor to entrepreneurs and startups.

Event to be moderated in English.

SCHEDULE: Check-In/Mingling (6:45-7:15pm), Panel Discussion (7:15-8:45pm), Meet The Panelists/Mingling (8:45-9:15pm or so)


The Service Corporation ( accelerates digital innovation, enabling you to go from idea to global launch of your new digital service or product faster.


Kristin Drakenberg is a consumer insight expert, specializing in communications, branding, media, and business planning. Over the years she has worked across three different continents (Australia, Europe, Asia) and has gained a deep understanding of different cultures and what it means to build a brand in new regions. Kristin also does speaking engagements and is passionate about helping and giving advice to start-ups.

Royden James has worked internationally with brands like Apple, Sony, PnG and Coca-Cola on a strategic level for over 12 years on projects ranging from branding and advertising to product development and retail. Applying this experience and knowledge to the exploding Nordic startup scene. He has been an integral part to the success of a number of startups in Sweden since 2011. Royden is currently the Growth Director for Hansoft AB. An eternal optimist, Royden has a propensity for leveraging technology, enjoying good whisky and building meaningful relationships.

Xue Mei Rhodin has been an entrepreneur for 10 years. She currently works with business strategy and brand strategy for companies in tech, design and IT industries. Runs the 'invite-only' entrepreneurs program Startup Cabin Tribes and the Rent-a-CFO service Cedarwood. Also runs two YouTube Channels and a podcast, plus does workshops and speaking engagements on branding, marketing and business strategy. Xue Mei is also a Business columnist at DigitalTeknik. , , ,


Peter Fosso is a serial entrepreneur from Seattle, Washington (USA) and the founder of Global Music Project, NetMusic Entertainment, Seattle Entrepreneurs, Stockholm Entrepreneurs, and more. Peter has a diverse background as an entrepreneur with strong expertise in the music industry, technology, and consumer or B2B-related businesses. He's an Internet business developer and consultant, advising in companies' business development, marketing, social media strategies, and can help Swedish companies enter the U.S. marketplace.

Stockholm Entrepreneurs is a social enterprise so revenue generated goes toward Global Music Project, a 501(c)(3) non-profit organization whose mission is to unite people through music and cultural awareness. Support music and cultural awareness with your donation. (