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Fictional characters on Twitter are cropping up as a fascinating way of extending narrative from other platforms, and creating a continued and immersive fan experience. This meetup showcases the people behind two famous fictional characters: Betty Draper on MAD MEN, and the team behind upcoming indie film SAVING LINCOLN.

BETTY DRAPER - @bettydraper on Twitter is writer Helen Klein Ross, who provides daily entertainment to an audience of 35,000 by tweeting the inner thoughts of Betty Draper (, for which she won a Shorty ( (Twitter) Award and was featured in Time (,8599,1981826,00.html), The Wall Street Journal ( and elsewhere (

Helen is an avid speaker on twittertainment and social media. In addition to speaking at South By Southwest Interactive ( (SXSWi), recent appearances include Digital Hollywood and Adweek’s Social Media Strategies Conference. Her writing has been published in The New York Times and numerous magazines and literary journals (

SAVING LINCOLN - @savinglincoln

The story of Mr. Lincoln and his self-appointed bodyguard, U.S. Marshal Ward Hill Lamon - a banjo-playing Southerner who foiled repeated attempts on the President's life, and kept him functioning during the darkest hours of the Civil War.

Reuben Lim is an Independent Film Producer based in Los Angeles, CA. His previous films include Half-Life (Sundance 2008), Entry Level (2007), Super Capers (2009). Through his Production Company, Lane Street Pictures, Reuben has also produced award winning films Reversion (Sundance 2008) and the observational documentary Where Are You Taking Me? (2010). Reuben is a Sundance Producing Fellow and also produces interactive and animation content.

SALVADOR LITVAK, Director/Writer - Born in Santiago, Chile, Salvador moved to New York at age five. He is a graduate of Harvard College, NYU Law School, and the School of Theater, Film and Television at UCLA. He directed the Passover comedy and cult hit,When Do We Eat? (, which he wrote with his wife, Nina Davidovich Litvak. He also blogs as the Accidental Talmudist ( for the Jewish Journal of Los Angeles.


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