Corona del Mar, CAUSA
Hometown: Claremont, CA
August 15, 2012
Current interest: media behaviors in multi-platform media consumption; creating an theoretical model for motivating audience participation in transmedia story projects - how to create sustained engagement in the platform "gaps".
Learn from smart people; connect with practitioners to hear current idea, issues & solutions
As a media psychologist, I apply psychology to understand media perception, behavior and engagement for project design and development. I teach graduate courses in brand psychology & transmedia storytelling & psych-based persona development.