What we're about
People are searching more and more for means to differentiate themselves. They want to be authentic and in line with their lifestyle. In order for entrepreneurs/producers to stand out and communicate effectively they need to differentiate themselves. Storytelling is a very effective tool to do so. Storytelling has proven to trigger empathy, consumer loyalty and most importantly increase sales. In this group, we will go through the ins and outs of storytelling. From its definition to its very application. We will invite expert speakers to explain their use of story in business and will give you practical tools to apply the same in your own business. Are you seeing storytelling also as a great opportunity for your business to grow? Join us and start telling!