2 Penn Plz 28, New York, NY
“Next Best Action - A Data Driven Approach”
Tuesday, December 6th, 20168:30 AM – 12:00 PM
Information Builders, Two Penn Plaza, New York
SEMINAR PROGRAM: Despite all the hype surrounding customer centricity, many marketing organizations still rely on product-centric customer interactions. The ‘Next Best Action’ (NBA) model is an innovative approach to managing marketing programs. It incorporates advancements in machine learning and big data technologies to make every interaction with the customer individually centric. It has been described as a single, continuous marketing campaign, enabling the right message at the right time, using the right channel to select the optimal option - one decision at a time. The NBA model analyzes all inbound and outbound interactions with the customer across all channels, and augments the analysis using business rules. The next best action recommendation is personalized to each customer based on their unique interactions. Intended key benefits are: Personalized real-time recommendation Consistency and avoidance of channel conflicts Cost alignment Optimization of customer interaction
YOU WILL LEARN TO: Describe a data-driven approach to customer centricity Build your product recommendation engine to understand the preferences and intent of each visitor Show the most relevant recommendation type, products and actions in real time – creating the meaningful experience on connected touch points
PRE-REQUISITES: This session is intended to be interactive. The presenters will encourage discussion throughout the presentation.
REGISTRATION:Chapter Event ProspectusDecember 6th 2016Copyright © 2016 The Data Warehouse Institute™ NYC Tri-State AreaJoin us, and your NYC Tri-State TDWI community, on December 6th. The Seminar is open to all business and IT professionals. There is no fee to attend our program, although pre-registration is required. Visit the NYC Tri-State Area Chapter page to register, and find additional details.