Tampa Lean Startup Circle

 
 
 

SERCAN TOPCU, Head of Managed Services, InsideOut

Sercan is an award winning marketer, seasoned sales developer, and Forbes 30 under 30 winner. He empowers sales teams worldwide with his love for data-driven development and engineering analytical solutions for big problems as the Head of Managed Services at InsideOut Lab where he oversees the PlayOps team. Sercan helps market leaders and innovators, including Fortune 500 organizations, leverage scientific methodology and behavioral sciences to enable their sales/marketing people and strategies.
His clients establish higher returns on effort with their business development strategies through Sales Play. A Sales Play is an outbound series of sales activities designed to turn a prospect into a genuine selling opportunity.

Sercan oversees the PlayOps team, which helps clients establish higher return on effort with their business development strategies through a “sales play.” According to Topcu, “a sales play is an outbound series of sales activities, designed to turn a prospect into a genuine selling opportunity. “Think of it like a plan of attack, targeting prospective buyers in a direct, structured way, leveraging sales enablement resources, strategies, KPIs, tonality, buyer personas and ideal customer profiles. For inbound calls or buyer enquiries, we create Sales Motions. These are a perfectly balanced series of conversational activities, designed to increase inbound conversions and customer satisfaction rates for rich, memorable and engaging interactions. Our deliverables are established by consulting on: benchmarking; tech-stack utilization and automation; sales operations optimization; improved buyer engagement strategy development; improved call/email/social/video messaging and personalization; strategy and messaging performance; health checks; sales campaign installations to sales platforms; training teams on-site or virtually to increase their confidence in utilizing their new sales plays with target buyers.”

Sercan was the Co-founder of Tembo Education and responsible for developing, managing, and executing traditional and new-age marketing/branding strategies. He was in charge of email, content, affiliate marketing, and re-targeting. Recruit/manage the micro-entrepreneurs network and marketing team personnel. Tembo educates 0-6-year-old children worldwide via Harvard/Lego Foundation/Pearson-backed curriculum text messages. The 15-min activity is sent to parents each weekday via text message. Parents perform the activity with their children in their own homes. Parents answer a quiz to earn rewards for educating their children.

 
 
 

GREG ROSS-MUNRO, Founder and CEO of Sourcetoad

Greg Ross-Munro is the founder and CEO of Sourcetoad, a custom software development firm that builds mobile and web applications for medium to large enterprises. Founded in 2008, Sourcetoad has grown to 65 employees and has support centers on three continents. They have built systems for clients such as Viking Cruises, Jackson Hewitt, Procter & Gamble, Luxottica, the U.S. Special Forces, and dozens of startups. Ross-Munro is also the author of “Herding Cats and Coders”, a guide to software development for non-techies. He has a passion for startups, squash, and scotch, and would be happy to talk at length about any one of them.

Learn what it takes to build a successful product and a successful technology from the real deal. Someone who has built a highly successful company with consistent growth year after year with zero venture capital. If you are building or considering starting a tech company this is an event you do not want to miss!

 
 
 

CHAZ ROSS-MUNRO, Director of Marketing, ProjectMark

Chaz Ross-Munro is a customer relationship management (CRM) nerd and consultant. She is currently the director of marketing at ProjectMark, a content management and CRM software focused on the architecture, engineering, and construction (AEC) industry.

She is the author of two books on AEC marking and CRMs: “Sink or Swim Faster! Making a Splash in Marketing Professional Services” and “CRM or Die: Manage Your Client Relationships or Perish.”

Ross-Munro’s goal in life is to help companies unlock their growth potential through the power of customer data. Over the last 10 years she has implemented CRMs for over 120 companies.

Outside of her interest in CRMs, Ross-Munro enjoys yoga, reading, and yes, implementing a CRM in her home. Some have even suggested that she married only so her initials could actually be CRM!

Ross-Munro has B.A. in communications from Georgia State University and a M.S. in entrepreneurship in applied technologies from the USF.