For our fourth event, we're switching things up a bit.
Joining us is a trio of enormously talented founders, including Wiley Cerilli (https://twitter.com/wileycerilli) of SinglePlatform (http://singleplatform.com) and First Round Capital, Olga Vidisheva (https://twitter.com/olgavidisheva) of Shoptiques (http://shoptiques.com), and Leigh Drogen (https://twitter.com/ldrogen) of Estimize (http://estimize.com).
Each of them has run hugely successful PR campaigns for their startups, without the help of a PR firm. They're a rare breed.
We'll talk about what it takes to run PR on your own as a founder and CEO. That includes crafting your company story, creating relationships with reporters, and learning press etiquette on the fly.
Squarespace (http://squarespace.com/) has graciously offered to host us in their space for this event.
Once again, I'll be indulging my vanity as a moderator.
As always, we'll follow this rough schedule:
6:30 - Arrive and talk to each other
7:00 - Panel discussion
8:00 - More talking to each other
9:00 - Leave
And of course, your entry fee will be put directly towards snacks, beer, and gifts for our panelists.
Look forward to seeing all of you fine people there.