Aug 26, 2014 · 6:30 PM
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A perceived value is the worth that a product or service has in the mind of the user. Even if your product is free the user's perceived value of a good or service affects the time that he or she is willing to invest in it.
If the value of your product isn’t clear, its price will always be too high. In this presentation, Matan Bar, Head of Product for the eBay Israel Innovation Center, will tell us how to optimize the value of your products and show us how to create healthy ratio between the perceived value and the price that makes products succeed or fail.
Matan Bar is the Head Of Product at the eBay Israel Innovation Center, a rapid prototyping unit that is responsible for building innovative web/mobile experiences for eBay Inc. Previously, Matan co-founded The Gifts Project in November 2009 and has served as Chief Product Officer since its inception and until the eBay acquisition, September 2011.
18:30: Delicious Snacks & Coffee / Networking
19:00: Welcome & Intro
19:05: Presentation by Matan Bar
*This presentation will be in English