"Big in Japan"–Digital advertising trends and success stories from the world's second largest advertising market - Mr. Nori Sekiguchi
I am the Head of Planning for the Knowledge Share Department at Dentsu, Japan's largest advertising agency and the #5 advertising conglomerate in the world. With 22.4% market share, Dentsu is more than twice the size of our nearest rival, Hakuhodo. My role is to identify innovative platforms, technologies and mechanisms that Dentsu can proactively develop to help our clients engage digital consumers. Japan has consistently been a harbinger of global trends. Some examples:
Ubiquitous Mobile Payment: For many years, nearly all handsets come equipped with NFC chips allowing mobile commerce in the physical world.
In this session, I will share a bit of Japan market background as well as actual examples of award-winning creative for clients like Sony, NTT DoCoMo and Uniqlo. We will learn what type of online and mobile experiences achieve the highest engagement levels. These trends and examples from Japan may help inform the way you engage your digital consumer.
About the speaker:
Mr. Nori Sekiguchi is the Planning Director, Networking and Knowledge Share Department, Global Solutions Center at Dentsu. His role is to identify innovative advertising technologies, platforms and mechanisms that can strengthen Dentsu client goals. Dentsu earned nearly 2 trillion yen last year and is looking to rapidly increase its share of revenue derived from digital and international.
Nori joined Dentsu in 1988 and earned his career in the field of marketing, branding and strategic planning. He played a leading role in branding SONY's PC "VAIO" and launching LEXUS in Japan. Nori is in charge of developing new global client tools for Dentsu, while enhancing its cutting edge mobile solutions project, DeMos (Dentsu Mobile Solutions). He is also an Adjunct Professor of Marketing at Tsukuba University in Tokyo.
*PLEASE NOTE* - the event is held on our outside balcony, please check the weather and dress accordingly.