Past Meetup

Mobile App Success is Not a Spectator Sport (Take 2)

This Meetup is past

3 people went

Location image of event venue


All Joe is back and the timing could not be better. Based on conversations from last MeetUp people are having challenges around marketing their Apps. This is something most of us could use help on so come on out.

+Time will be available for the normal venting of frustrations at Google and Apple and Mobile development challenges we all face day to day....

Actionable Marketing Strategies for Developers

How does an independent app developer stand out from the crowd? Beyond building an app that customers need and want, developers need to think about the key areas of marketing before, during, and after the app is created. This way, following fundamental steps of marketing, app developers will increase exposure for their app, increase downloads and usage, deliver the right message, build a following, and retain customers. Understanding, planning, and implementing a marketing process will propel developers beyond a casual launch and instead help them reach and engage a much larger, targeted audience.


My name is Joe Schaefer and I was born with a tail and webbed feet. Not true. Truth is, there’s no miraculous story to tell. I once jumped off my garage as a kid with a Hefty bag held high, thinking it would work like a parachute. It didn’t. But I did start on my quest to come up with great ideas and solutions then.

As an adult, I eventually landed in the lap of SEO and web marketing and it has opened many new doors to amazing things that only a geek could love. I like this career. And since I’ve been using computers since before the web was commonplace, I better love this career.

Most recently, I’ve extended my marketing services to include mobile apps for businesses. Now, small businesses will be able to create their own inexpensive mobile apps for less than what it would cost to run newspaper ads throughout the year. The platform is set to launch in very early spring 2014.


  • Anthony D.

    We plan to have Subway Subs tonight - if you want anything special let me know by 3:00pm - hope you all can make it tonight!

    3 years ago