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Startup & want to get into the big league? Think PR!


What does PR mean to your Startup ? Is it getting into TechCrunch or Hacker News ? Or perhaps a friendly tweet from one of the Silicon Valley Gurus? Or perhaps being able to announce your entry into 500 Startups? Actually for a Startup that isn’t ready with a loyal band of users PR can work against you!!

We're bringing together pioneering marketing and PR experts to give you practical advice and lessons they have learned in the trade.  Not only will you learn from their presentations, but they'll also be on hand to help you with specific questions and dilemmas you may be facing during a "5 minute clinics session" at the end of the Masterclass.




Sebastian Rumberg
Head of Communications at Blinkist

Sebastian has developed a PR concept for startups that is based on Pareto's 80/20 effect for startups that don't have a full-time PR Manager. He helped 6Wunderkinder get PR coverage in Europe and today he's Head of PR at Blinkist.

Sebastian will set up half an hour of personal coaching with every participant.


Nicole Simon

Social Media Consultant

Nicole Simon specializes in tactic and digital craftsmanship, with a background of many years in the corporate world as well as in training "normal people". Being German but working mostly in an international environment and mindset, she likes to build bridges between those worlds. She is a published author with a book on Twitter and a video training for Social Media Marketing. She also runs the Girl Geek Dinner Germany.


Lutz Cleffmann
CEO at ECCO Düsseldorf/EC Public Relations GmbH

Although acknowledging the fact that we live in an era of online media, Lutz believes that classical media relations is still the means of choice to reach large audiences. In his presentaion, he will focus on the important role that journalists play as gatekeepers, whose recommendations are still much more powerful than those of normal consumers expressed in social media or online forums.



Edial Dekker

CEO at Gidsy

Edial will share how team in Gidsy managed to push their message trough various channels and be featured in some of the best media platforms: Wired, Gigaom, New York Times...




Elaine Jung

Features editor at Venture Village

Elaine will be giving press point of view and advice what you should avoid when addressing media. Elaine generates in-depth stories and is the site’s video correspondent. Born and raised in Perth, Australia, Elaine’s an experienced broadcast journalist, presenter, and news producer.



If you have any suggestions or questions, please contact mirjana[at]






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  • Gerd

    Is there a place where we can download the presentations?

    March 25, 2013

  • Özlem B.

    i`d be interested in such a mastermind-group :)

    March 20, 2013

    • Sebastian R.

      Just sent you an email as well, Gerd. Great idea!

      March 25, 2013

    • Gerd

      Thanks, Sebastian!

      March 25, 2013

  • A former member
    A former member

    Thanks for coming over guys! I really enjoyed your presence around.

    I would also like to hear your thoughts regarding our RallyPad. So please feel free to speak about it. If you review us in any of these two links, I would be more than thankful with you!



    This is asked with the intention of improvement.

    All the best,


    1 · March 20, 2013

    • Gerd

      The space was very suitable for the event and it was nice to have access to the kitchen with refreshments :)

      1 · March 21, 2013

    • A former member
      A former member

      We are here to help, guys! Thank you for visiting us.

      March 22, 2013

  • Kimberly B.

    me too!

    March 20, 2013

    • Gerd

      Please send me your email address to [masked] . I set up a trello group and will send you an invite.

      March 21, 2013

  • Gerd

    Is anybody interested in being part of a small PR and Social Media Mastermind Group to help each other and exchange ideas and learn from success stories?

    1 · March 20, 2013

  • Haydeé J.

    already implementing lessons learned from yesterday night's event. a big thank you to all the presenters and organizers.

    March 21, 2013

  • Alexander K.

    Great event ! Excellent speakers, casual & accomodating atmosphere, nice people and - tons of useful information all the way. I really liked the fact that even though the focus was on PR the speakers presented a very wide array of nifty pearls of start-up-wisdom. I learned a lot more yesterday than from any lecture series on PR I can recall.
    Why can't all events be like that ?

    1 · March 20, 2013

  • Daniel R.

    Great people! Great event!

    March 20, 2013

  • Kimberly B.

    Great, really helpful with nice people and quality info.

    March 20, 2013

  • Gerd

    Inspiring evening with lots of hands-on ready to implement suggestions. Thank you to all of the presenters!

    March 20, 2013

  • Alicia F.

    200% useful!

    March 20, 2013

  • Marco S.

    I really learned something! Thanks for sharing some of your knowledge and experience!

    March 20, 2013

  • Nicole S.

    Hope everybody is fully fit again and ready to implement everything you've learned yesterday. ;) Thanks for all of the questions yesterday, it is always interesting to see what kind of ideas are currently swirling around / what people are interested in and so on. I thoroughly enjoyed all of that. ;)

    I've uploaded my slides here

    and if you like to stay updated about my new classes , use

    In my slides you also find links to the two big facebook groups - I encourage you to have a look around them if you have not already done so.

    5 · March 20, 2013

38 went

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