What does PR mean to your Startup ? Is it getting into TechCrunch or Hacker News ? Or perhaps a friendly tweet from one of the Silicon Valley Gurus? Or perhaps being able to announce your entry into 500 Startups? Actually for a Startup that isn’t ready with a loyal band of users PR can work against you!!
We're bringing together pioneering marketing and PR experts to give you practical advice and lessons they have learned in the trade. Not only will you learn from their presentations, but they'll also be on hand to help you with specific questions and dilemmas you may be facing during a "5 minute clinics session" at the end of the Masterclass.
Head of Communications at Blinkist (http://www.blinkist.com/)
Sebastian has developed a PR concept for startups that is based on Pareto's 80/20 effect for startups that don't have a full-time PR Manager. He helped 6Wunderkinder (http://www.6wunderkinder.com/) get PR coverage in Europe and today he's Head of PR at Blinkist (http://www.blinkist.com/).
Sebastian will set up half an hour of personal coaching with every participant.
Nicole Simon (http://nicole-simon.eu/)
Social Media Consultant
Nicole Simon specializes in tactic and digital craftsmanship, with a background of many years in the corporate world as well as in training "normal people". Being German but working mostly in an international environment and mindset, she likes to build bridges between those worlds. She is a published author with a book on Twitter and a video training for Social Media Marketing. She also runs the Girl Geek Dinner Germany.
CEO at ECCO Düsseldorf/EC Public Relations GmbH (http://www.ecco-duesseldorf.de/)
Although acknowledging the fact that we live in an era of online media, Lutz believes that classical media relations is still the means of choice to reach large audiences. In his presentaion, he will focus on the important role that journalists play as gatekeepers, whose recommendations are still much more powerful than those of normal consumers expressed in social media or online forums.
CEO at Gidsy (https://gidsy.com/)
Edial will share how team in Gidsy managed to push their message trough various channels and be featured in some of the best media platforms: Wired, Gigaom, New York Times...
Features editor at Venture Village (http://venturevillage.eu)
Elaine will be giving press point of view and advice what you should avoid when addressing media. Elaine generates in-depth stories and is the site’s video correspondent. Born and raised in Perth, Australia, Elaine’s an experienced broadcast journalist, presenter, and news producer.
If you have any suggestions or questions, please contact mirjana[at]techmeetups.com