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Not for Everyone: Building the Best Product for a Specific User

“I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.” - Herbert Bayard Swope

Join us for our last breakfast of the year with Alexandria Stried, Chief Product Officer of Ellevest. You will learn an actionable process for building a product with a specific user in mind with real examples from the product process at Ellevest, the investment platform specifically designed for women. 

This talk is for you if you are a product manager, entrepreneur or just want to learn more about product. 

You'll learn: 

•  How to identify a problem through unconventional means and research 

•  Finding your core user in a sea of potentials

•  Planning the first stops on your roadmap. 


8:30-9am - Networking with coffee and breakfast 

9-9:45am - Speaker session with Q+A

9:45-10:30am - Networking

About Alexandria: 

As the Chief Product Officer at Ellevest, Alexandria keeps the team moving and driven toward one goal: Making it easy and engaging for women to invest in their future. She outlines the “pain points” women have when it comes to investing and makes sure that Ellevest is solving those issues with goal-planning and investing features.

Before Ellevest, Alexandria was at Weight Watchers International, where she led the launch of a new line of business called Personal Coaching and her team was honored with a Webby Award for the vibrant and active Weight Watchers Community. Alexandria received her MA from New York University, and BS from Bradley University.

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