People & Analytics: Data Driven Dating with Instamour

This is a past event

143 people went

First Unitarian Church

2125 Chestnut Street · Philadelphia, PA

How to find us

Enter on Chestnut: Private entrance to the below-ground auditorium

Location image of event venue


This February, celebrate the advance of technology in all things social - including data. With a great list of speakers revolutionizing the dating industry with data, forget romance on the 12th of February - it's all about the numbers.

In addition to the tech talk, other highlights will include live music, a comedy skit, demos and of course drinks. There will also be plenty of time to connect with the usual Tech in Motion crowd of entrepreneurs, CTOs, CEOs, IT professionals and tech aficionados.

We will even have a lively debate. Check back for further details and a full schedule, but reserve your spot now!


Eric Levin l @EricMLevin (

Director of Insights and Analytics at BehaviorMatrix (

At BehaviorMatrix℠, we believe emotion moves the world. As the leading technology innovator in emotional analytics, our mission is to bring clarity to data and scientific measurement to emotion. We simplify the complex process of understanding emotions from vast amounts of digital content, and we provide customers with unparalleled real-time intelligence and empower them to change perceptions that drive behaviors. Using our SMARTview℠ Platform as a Service supported by our EmPrint℠ technology, we mine unfiltered and unstructured digital content in news, forums, blogs and social conversations. We extract the emotional context from the data and convert this qualitative information into actionable insights for our customers.

Eric brings over 25 years of quantitative marketing analysis, primary marketing research and forecasting. Eric has excelled in industries from telecommunications and utilities to more recently pharmaceuticals, where he did market research and analytics consulting for GSK, Johnson & Johnson/Janssen, BMS, Endo, Daiichi Sankyo, Abbott Diabetes, Iroko, ViroPharma, Meda, etc.

Josh Detweiler l @JoshDetweiler (

CEO of AppJaxx Consulting (

Josh Detweiler has worked as an entrepreneur in diverse industries: from Publishing to Finance to Manufacturing for years. After leaving the brick and mortar world, he found success in the tech industry in roles ranging from an intrapreneur for a NYC based tech co. to helping lead the globalization of the largest publicly traded social discovery company in US with over 90 Million users. He then worked as Director of Product at MeetMe, which is the leading social network for meeting new people in the US. Currently, he is the CEO of AppJaxx Consulting ( which works with companies of all sizes to help understand and grow their user base. More recently, he joined the Instamour ( team as the VP of User Acquisition and has carved out an impressive path of growth for the video messaging platform.

Tara Armstrong l @AnalyticsMaven (

Senior Vice President of Digital at Brian Communications (

Tara Armstrong is the Senior Vice President of Digital at Brian Communications, operating in the Realtime Media branch as VP of Analytics and Strategy. She brings over fifteen years of digital marketing experience with a focus on strategy, analytics and media. She has led both agency and client-side teams, previously with Band Digital and The Wharton School.

At Realtime Media, Brian’s digital division, Tara oversees acquisition and social engagement programs and promotions for healthcare, retail, CPG and media organizations.

Renee Mazer l @ReneeMazer (

Award Winning Author (

Renee Mazer is the creator of the award winning, critically -acclaimed and top selling Not Too Scary Vocabulary. She has a PhD and is an honors University of Pennsylvania Wharton Grad, Penn law alumna, Mensa member, also an appraised attorney and founder of High Score, a test prep company. She currently is publishing Get lucky or Get Love out in Barnes and Noble soon. Renee is the proud blogger for Instamour Inc. where she writes fun and racy, love advice and columns for users all over the world.


Comedy: Zachary Fox ( l @ZacharyDaFox ( & @SimplyChaos (

From Just Kidding on Disney, a YouTube sensation - now a student with UPenn's comedy group, Simply Chaos (

Live Music: Matt DiVenti ( l @MattDiVenti (

DJ: Ryan McKinley ( l @dj8tsixed (

Special Thanks To:

Ole Smoky ( l @OleSmoky (

Ole Smoky Tennessee Moonshine is Tennessee’s first legal moonshine, made at the foot of the Smoky Mountains in scenic Gatlinburg, TN. Founded in 2009, the company has since grown to become the most visited distillery in America.

About our sponsors: ( l @PhillyTechCo

PhillyTech.Co is the #1 Resource for Tech, Digital, & Social Selling Services. In the tech space they create websites, custom applications, mobile apps, and eCommerce development. The digital work they do includes search engine optimization, pay per click and social media marketing. The social selling work they do includes outsourced sales, LinkedIn, prospecting and lead generation.

Delphia Entertainment ( | Jason Sherman

Delphia Entertainment is an award winning film company that specializes in public and private events, tech startup marketing videos, short or feature length films, and a fully equipped video editing studio for all your video and photo needs. Founder Jason Sherman has been a tremendous asset to the tech community for over 3 years. As the CEO and Co-Founder of Instamour (, a Philadelphia video-based tech startup, he has the unique ability to take an idea from paper to the screen and help your company stand out from the rest. For video or photo work visit ( and for more information on the founder visit (

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