Shaping the Snowball - How to Tell Your Story

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Shaping the Snowball - How to Tell Your Story: It's Heard by Customers, Investors, Partners, and Employees.

This session, led by Charles Gold, will include both a presentation on developing and sharpening your value proposition and elevator pitch as well as a hands-on workshop.

For more than 20 years, Charles Gold has helped software, cloud and cybersecurity companies cut through the clutter to grow fast. He currently serves as EVP of Strategy and Chief Marketing Officer for Atomicorp, a leader in unified workload security. Before Atomicorp, Charles was the Chief Marketing Officer at Virtru, an encryption and data protection leader, where he drove a marketing-first customer acquisition strategy enabling the company to grow from zero to eight figures of annual recurring revenue and 8,000 corporate customers in just three years. The Washington Business Journal named him its 2017 CMO of the year for his contributions to the company's growth. Prior to Virtru, Charles led marketing efforts at category leaders including Sonatype, Progress Software, and Red Hat. In addition to full-time roles, Charles serves as a strategy and growth advisor to startup founders, CEOs, marketers.