Adaptive Web Design - Does Size Matter?

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Mobile sources now account for around 12% of UK web traffic; but how many companies have recognised this and looked at the mobile experience of their website?

How can companies look to exploit opportunities the mobile web is offering to gain a competitive advantage, and how does this affect the web development community?

From designing for a small range of desktop and laptop resolutions towards a much wider range of display sizes from small mobiles to tablets to 27” iMacs is not an overnight process. This Meetup will discuss the current state of affairs in adaptive web design, as well as the principles of planning and developing the design and technology behind it.

You should come along if you are based in London and work in UX, design, web development, business strategy or marketing.

I can now reveal our speakers for the event:

Michel Jansen - a UX designer at Lokku, working on mobile-friendly real estate search

The web is being used in more ways than ever imagined. To keep up, we need to design for change - to be able to adapt to new devices, new capabilities and new uses - ahead of time.

@dawuss

Andrew Betts - a PHP and Javascript developer and founder of Assanka, recently acquired by the Financial Times

In June 2011, the Financial Times became the first major publisher to launch an HTML5 web app for smartphones and tablets. Nearly a year on, they still lead the field. This talk discusses the challenges of building touch optimised user experiences in HTML5, and why you would want to."

@triblondon

Matt Gibson & Ramon Lapenta - Art Director & Front-end developer at Cyber-Duck

This presentation will explore adaptive / responsive web design from the perspective of a digital agency. This means looking at how Cyber-Duck approached it on a real client project from the pitch, through to how they handled the UX and design, the technical considerations and how they went about the technical implementation.

@Cyberduck_UK
@ramono

Follow tweets by @DigitalPondUK (https://twitter.com/#!/digitalponduk) for updates.

Help us to spread the awareness of this event by including #adaptivepond #sizematters in your tweets.