An Evening with Kevin Allen: The Proven Way to Win Business & Create a Following

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Free Networking & Keynote Speech Event

Leading business growth professional Kevin Allen shares the secrets to successful business pitches.

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@DigitalPondUK presents the #hiddenagenda to teach you how to win new business with @kevin__allen on 31st May. Details:


18:30 - Networking & Reception

19:00 – Kevin Allen takes to the floor

20:00-21:00 – Questions and further Networking

Whether you relish the responsibility and challenge, or the mere thought of it turns you into a nervous wreck, pitching a business idea or your products/services to a potential client, investor, your colleagues, or even your boss is an everyday part of work life – some you win, some you lose. But what if there was a proven way to ensure you realise your ambitions and your product/ service achieves its full potential? Well, Kevin Allen, tells us of his solution at our next Digital Pond meetup titled ‘The Hidden Agenda – A proven way to win business and create a following’. His book of the same title is currently a Wall Street Journal Bestseller.

Who is Kevin Allen?

Coined the “Billion Dollar Man” Kevin Allen is one of the advertising industry’s most respected growth professionals. Whilst at McCann Erickson he created what is arguably one of the industry’s most envied new business programs, which named McCann Worldgroup the number one agency in new business and Global Agency of the Year, two years in a row. Brands he has worked with include Microsoft, L’Oreal, Nestle, Johnson and Johnson and he was the man behind MasterCard’s famous ‘Priceless’ campaign.

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What is the Hidden Agenda?


Pitches are made in business every day — to win the account, convince an investor or sell a vision to the Board of Directors, but people ignore the most basic component of making the sale — decisions are made by people, and people have unspoken needs and agendas. Kevin Allen has recognized that by identifying these needs, and connecting the pitch directly to it, you win. In this compelling presentation, Kevin Allen demonstrates how not to persuade- but to compel people to follow you. The Hidden Agenda provides audiences with his winning strategy and concrete steps to identify “who” they are talking to,

Who should Attend?

This event is for anyone mandated with propelling their business forward and maximizing their company’s effectiveness. Therefore if you fall into any of the below categories then this event is unmissable!

Entrepreneur CEO or other C-level Executive High level Marketing Manager High level Business Development Manager Marketing/New Business professional Consultant Sponsors:

We are looking for sponsors to contribute towards the costs associated with setting up the event. Sponsoring a Digital Pond event will entitle you to numerous benefits in addition to brand awareness such as a free SEO health-check or eye-tracking analysis of your website.

Please contact one of the event organizers if you are interested in finding out more about sponsorship opportunities for this event!

Finally, If you want to join our Digital Pond event and leave feeling full of motivation and optimism, be sure to join us on 31st May 2012.

Follow tweets by @DigitalPondUK (!/digitalponduk) for updates.